Marketing Data Scientist at Hertz | Atlanta, GA | $90K/yr – $100K/yr

Hertz

Marketing Data Scientist

Atlanta, GA (On-site)

$90K/yr – $100K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive MMM-based marketing attribution for Hertz, turning data science into actionable insights across CRM, media, and budgeting.

Own development and validation of MMM models and forecasting.
Must-have: 2+ years in data science with SQL/Python and analytics tools.
Standout: Cross-functional collaboration with Media, Finance, and CRM teams to inform strategy.

Job Description

Responsibilities

Combine data science with day-to-day execution, helping to solve key problems in the process, as well as providing solutions for current methods that lack critical data; work with analysts to identify the greatest areas of opportunity.
Explore data, formulate questions, and deliver insights back to business leaders to be prioritized for further testing and exploration.
Develop, validate, and refine MMM frameworks to measure channel effectiveness.
Integrate historical performance data and external factors to forecast marketing outcomes.
Collaborate with Media and Finance teams to align MMM outputs with budget planning.
Support data hygiene, segmentation, and enrichment for CRM systems.
Analyze customer lifecycle metrics to inform personalized campaigns.
Partner with the CRM team to improve targeting and retention strategies.
Provide analytical support for the Hertz Gold Plus Rewards, Dollar Express, and Thrifty Blue Chip loyalty programs.
Support the evaluation of tests to measure program impact and member engagement.

Requirements

Master’s degree or equivalent required; preferably in Statistics, Marketing Analytics, Business Analytics, Mathematics, or Engineering
2+ years of industry experience in data science or operations research
Knowledge of marketing attribution measurement or travel industry systems/data
Strong communication skills to translate complex analyses into actionable insights
Experience with time series forecasting, attribution modeling, or optimization
Strong problem-solving/analytical skills
Excellent technical skills are required, including proficiency with SQL, Python/R, Tableau, and Excel
Experience using one or more programming languages (e.g., Python, Java, C++, C, etc.)
Experience in big data mining, analysis, and visualization

Benefits

- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts –Theme Park Tickets, Gym Discounts & more

Hertz

3.2 Glassdoor

Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.

Founded in 1918

Estero, Florida, USA

21K employees (714 in marketing)

www.hertz.com

48% recommend to a friend

58% CEO approval