Data Analyst, Media Marketing

San Francisco, CA (On-site)

$76K/yr – $96K/yrSenior Level3+ years expFull time

Posted 7 hrs ago

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Job Summary

Own day-to-day measurement programs for multiple client accounts and translate data into actionable recommendations across earned, social, and influencer channels.

  • Define KPIs and success metrics for integrated campaigns
  • Present findings to clients and internal stakeholders
  • Lead training on analytics platforms and reporting best practices

Job Description

Responsibilities

  • Own day-to-day measurement programs for multiple client accounts, including monthly, quarterly, and ad hoc reporting
  • Develop insightful dashboards and reports measuring earned media, social media, influencer performance, and integrated marketing campaigns
  • Analyze coverage volume, sentiment, share of voice, message pull-through, audience engagement, and competitive performance
  • Design and manage social listening programs using platforms including Brandwatch, Signal AI, Quid, and other industry-leading tools
  • Deliver clear, actionable recommendations that help clients optimize communications and marketing strategies
  • Partner closely with account teams to define measurement frameworks, KPIs, and success metrics for integrated campaigns
  • Present findings and strategic recommendations to clients and internal stakeholders
  • Monitor media, social, and cultural conversations to identify emerging trends, risks, and opportunities
  • Conduct competitor research, influencer analysis, market landscape assessments, and audience insights projects
  • Build Slack monitoring channels and automated reporting workflows that improve client visibility and team collaboration

Requirements

  • 3–5 years of experience in analytics, communications measurement, digital marketing, consulting, or technology
  • Previous experience in a PR agency, integrated marketing agency, communications consultancy, or technology company preferred
  • Strong understanding of earned media, social media, digital marketing, and communications measurement
  • Experience designing measurement frameworks and translating complex datasets into actionable business insights
  • Advanced proficiency with Excel and Google Sheets
  • Experience with data visualization platforms such as Tableau, Power BI, Looker Studio, or similar tools
  • Hands-on experience with social listening and media intelligence platforms including Brandwatch, Signal AI, Quid, Meltwater, or Cision
  • Experience working with SQL, Python, R, or other analytical programming languages strongly preferred
  • Excellent analytical thinking, problem-solving, and quantitative reasoning skills
  • Outstanding written and verbal communication skills with the ability to confidently present findings to clients and internal stakeholders

Benefits

  • 401(k) with match
  • Generous employer contributions toward insurance premiums
  • Paid mental health benefits
  • Unlimited paid time off (minimum of four weeks strongly encouraged)
  • Paid sabbatical after every six years of continuous employment
  • 11 paid holidays plus a paid end-of-year office closure
  • Paid short-term disability and extensive parental leave benefits
  • Archetype Academy, mentorship, and other programs to support career development
  • A transparent, collaborative, and inclusive working culture
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Archetype

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.

Founded in 2019
San Francisco, California, USA
972 employees (212 in marketing)

Traffic Signals

Monthly Visitors
27.7K
Traffic Source Mix
Search
44.6%
Direct
43%
Referral
7.9%
Social
3.5%
Paid
0.9%

Headcount Trend

Current headcount: ~997

Marketing Team

Marketing Team Size
151 (16% of company)
Median Career Experience
3 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2

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