Responsibilities

• Analyze data and incorporate insights into ongoing marketing efforts to improve campaign targeting and effectiveness.
• Utilize marketing platforms to identify prospects, manage lead pipelines, and optimize campaigns with available headroom.
• Support the creation of marketing materials, including emails, digital advertising, and promotional content, with a focus on driving engagement.
• Conduct A/B testing and incentive management to refine campaign performance and improve customer conversion rates.
• Generate reports on campaign performance, former customer engagement, and lost leads. Provide actionable insights to improve future marketing strategies.
• Work with internal teams and external vendors to align marketing strategies with business goals, cross-sell opportunities, and customer outreach initiatives.
• Coordinate with sales and marketing on the execution of marketing campaigns
• Additional duties as assigned.

Requirements

• Bachelor's degree and 2-years experience, in lieu of degree 6-years experience
• Proficiency with Microsoft Office Suite applications
• Highly organized with demonstrated ability to manage multiple projects simultaneously
• Excellent communication and presentation skills, with ability to collaborate across teams
• Overall understanding of general marketing principles
• Strong coordination skills
• Strong proofing and grammatical skills
• Travel required as necessary to meet business needs and in-person attendance for trainings, all-hands meetings, and other moments that matter

Preferred

• Advanced degree in a related field
• Demonstrated strong technical and analytical skills
• Familiarity with lead generation tools, customer segmentation and targeting strategies
• Experience in market planning
• Detail-oriented with a commitment to delivering high-quality work
• Analytical mindset with the ability to interpret data and draw actionable insights
• Strong creative thinking and problem-solving abilities

Benefits

• comprehensive medical, dental and vision benefits, including robust wellbeing programs; disability and life insurance benefits; paid time off for vacation, holidays, and sick days; and much more.
• 401(k) with company match, employee stock purchase program;