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B2E Data Marketing

Marketing Data Scientist

Des Moines, IA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Lead data science and AI-driven marketing optimization for a data-marketing consultancy.

  • Own predictive modeling, targeting, and campaign analytics to improve outcomes.
  • Must-have: 2–5 years in data science/analytics with SQL, Python or R.
  • Standout: Experience turning data into client-ready insights and cross-functional collaboration.

Job Description

Responsibilities

  • Develop predictive models for targeting, segmentation, and campaign performance.
  • Apply statistical and machine learning techniques to optimize marketing outcomes.
  • Explore and implement emerging AI/ML capabilities to enhance product offerings.
  • Conduct A/B and multivariate testing to improvement marketing effectiveness.
  • Design and maintain data pipelines across CRM, digital platforms, and third-party data sources.
  • Ensure data quality, consistency and scalability across projects.
  • Leverage tools such as Alteryx, Python and R to automate workflows.
  • Develop dashboards and reporting to translate data into actionable insights.
  • Support audience development, data enrichment, and marketing execution across channels.
  • Collaborate on product innovation and roadmap development for new data-driven solutions.

Requirements

  • Bachelor’s degree in Data Analytics or a related field.
  • 2–5 years of experience in data science, analytics, or marketing data.
  • Experience with marketing data, audience targeting, or campaign analytics preferred.
  • Experience with SQL, Python or R (Alteryx strongly preferred); predictive modeling; statistical analysis; and data integration.
  • Familiarity with cloud-based data environments, AI/ML concepts, and data visualization tools (Tableau, Power BI).
  • Ability to translate data into clear business insights and communicate effectively with technical and non-technical audiences.
  • Strategic, problem-solving mindset with interest in product development.
B2E Data Marketing logo

B2E Data Marketing

At B2E Data Marketing, we specialize in decoding the intricate tapestry of your customer base. Understanding who your customers are, why they make purchasing decisions, and where to find them across various media channels is our expertise.Data-Driven ConfidenceOur mission is simple yet powerful: to empower you with data-driven insights that translate into actionable marketing plans. We firmly believe that the most successful marketing campaigns are forged through the crucible of data-driven solutions. In a world where data reigns supreme, we ensure you stay ahead of the curve.Your Trusted PartnerWe recognize that not everyone is a data scientist. That's why we're here – to be your reliable partner on your journey to data-driven success. Our dedicated team of experts is committed to guiding you through the complex world of data analytics, making it comprehensible, practical, and impactful for your business.Certified ExcellenceRest assured, your data is in safe hands. We take data security seriously, and our SOC2 Type II certification is a testament to our commitment to maintaining the highest standards of data protection. Your trust means everything to us.Join hands with B2E Data Marketing, where data meets expertise, and together, we'll pave the path to marketing success through insights you can rely on.

Founded in 2003
Des Moines, Iowa, USA
8 employees
www.b2edata.com

Marketing Team

Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
48.5%
Direct
39.8%
Referral
5.1%
Social
6.2%
Paid
0.5%

Headcount Trend

Current headcount: ~8
B2E Data Marketing logo

Marketing Data Scientist

B2E Data Marketing · Des Moines, IA · On-site