Marketing Data Analyst, Customer Experience at Advertising Specialty Institute | Trevose, PA | $80K/yr – $90K/yr

Advertising Specialty Institute

Marketing Data Analyst, Customer Experience

Trevose, PA (Hybrid)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven onboarding and retention optimization across Marketing, Product, and Customer Success using D365 and Appcues, with primary ownership of in-app messaging.

Must-have: 3+ years in data analytics with a marketing or SaaS focus.
Standout: Ownership of in‑app messaging and cross‑functional program optimization.

Job Description

Responsibilities

Aggregate and analyze data from multiple platforms, including ASI proprietary services, Microsoft Dynamics 365 (D365), and digital experience and adoption tools such as Appcues and LogRocket.
Create dashboards, reports, and visualizations that surface user trends, feature adoption, engagement, and performance metrics.
Monitor onboarding, post‑sales, and product‑specific user journeys to identify friction points, opportunities, and KPI success.
Translate complex data into clear, actionable recommendations for Marketing, Product, Customer Success, and other stakeholders.
Evaluate the effectiveness of onboarding, retention, and engagement programs and recommend ongoing optimizations.
Present insights, trends, and opportunities through stakeholder presentations and demonstrations.
Execute optimization enhancements and new initiatives (e.g., Appcues flows or D365 campaigns) in partnership with Customer Experience and Marketing teams.
Collaborate cross‑functionally to design, measure, and refine targeted onboarding and retention strategies.
Serve as the primary owner of in‑app messaging, ensuring communications are purposeful, well‑timed, aligned with member experience standards, and balanced to avoid message fatigue.
Use data insights to support client‑centric initiatives such as webinars, advocacy programs, and client appreciation events.
Track and report on client experience KPIs (e.g., CSAT, NPS, engagement, and retention), providing recommendations for continuous improvement while meeting individual and departmental goals.

Requirements

Bachelor’s degree in Data Analytics, Marketing Analytics, Business Intelligence, or a related field (or equivalent experience).
3+ years of experience in data analytics, preferably within marketing, customer experience, or a SaaS environment.
Proficiency with data visualization and reporting tools.
Hands-on experience with Microsoft Dynamics 365 and digital adoption or integration tools (e.g., Appcues, User Flow, Beamer, Zapier).
Strong understanding of digital experience analytics and user behavior tracking.
Demonstrated ability to work with large datasets and translate insights into action.
Strong problem-solving skills, attention to detail, and ability to manage multiple projects simultaneously.
Excellent communication and presentation skills.

Preferred

Experience in the promotional products industry or related B2B industries.
Familiarity with customer journey mapping and lifecycle analytics.
Working knowledge of SQL or other query languages for data extraction and transformation.

Benefits

Medical, Dental, and Vision coverage, available on day one of employment.
Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
Free Health and Wellness programs.
Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
Day one 401(k) with company match.
Paid holidays, floating days, and paid time off (PTO).
Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

Advertising Specialty Institute

4.3 Glassdoor

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI’s mission?ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools.What are advertising specialties?Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message.Featured Products:ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors.Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry.Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.

Founded in 1950

Trevose, Pennsylvania, USA

1.8K employees (460 in marketing)

www.asicentral.com

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95% CEO approval