Responsibilities

• Translate goals into concise marketing plans to guide designers, copywriters, and multimedia teams.
• Meet regularly with partners throughout the department to identify and discuss marketing needs, opportunities, review progress, and report on outcomes.
• Manage end-to-end project delivery from intake to evaluation while partnering with internal teams to align project management, creative development, web strategy, communications, and social media efforts. These efforts aim to achieve organizational goals.
• Develop creative strategies to promote programs and sources that support departmental goals.
• Use data to inform strategies, evaluate campaign results, and implement changes.
• Lead CRM and email measurement strategy within Salesforce Marketing Cloud, including audience/segment performance insights, journey measurement, and optimization recommendations.
• Consult with Student Life units to define audience strategies, communication approaches, and success metrics for campaigns and ongoing/lifecycle communications.
• Plan, build, and evaluate experimentation, including A/B testing and journey-level tests: define hypotheses, success metrics, test plans, and document/share learnings to improve performance over time.
• Establish and maintain division-wide email best practices, including measurement standards, audience experience, accessibility considerations, and deliverability and list-health best practices.
• Partner with Student Life Technology Solutions to support adoption and use of Marketing Cloud across Student Life units, including coordination of data feeds and integration needs.

Requirements

• Bachelor's degree in marketing, communications, business, statistics, information science, or a related field or equivalent combination of education and experience.
• 3+ years of professional experience in advertising, digital marketing, communications, or a related field.
• Experience developing and executing marketing plans.
• Experience with CRM or email marketing platforms such as Marketing Cloud, Salesforce, Slate, or Mailchimp.
• Proficiency with data analysis using CRM platforms to analyze email marketing performance, campaign effectiveness, customer engagement, and translating insights into strategic recommendations and actionable improvements.
• Knowledge of segmentation and lifecycle/journey concepts to deliver relevant messaging and enhance engagement.

Benefits

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses