Senior Director of Marketing
Ironpaper
USA (Remote)
$153K/yr - $200K/yr (Est.)AgencyFull-timeSenior level8+ years exp.
4 hrs ago
Marketing Creative Strategy Manager
USA (Remote)
Salary Not AvailableSenior Level5+ years expContract
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid marketing creative strategy and testing across social, video, and YouTube to boost performance.
- Own the strategic roadmap for paid marketing creative across social, search, display, YouTube, and upper‑funnel channels.
- Must-have: 5+ years in performance marketing or creative strategy with paid social experience.
- Standout: Proven ability to craft viral, hook-driven video and direct‑response creative with testing.
Job Description
Responsibilities
- Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels.
- Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance.
- Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development.
- Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels.
- Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns.
- Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices.
- Partner with the marketing creative team and video production partners to translate concepts into finished ads.
- Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign.
- Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action.
- Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels.
Requirements
- 5+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles.
- Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels.
- Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments.
- Proven ability to create or identify viral-worthy creative—with a sharp eye for scroll-stopping hooks, compelling storytelling, emotional resonance, and trend-aware formats.
- Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion.
- Ability to analyze campaign performance data and translate insights into actionable creative strategies.
- Experience working cross-functionally with marketing, creative, analytics, and production teams.
- Strong concept development and creative briefing skills.
- Experience managing or collaborating with external agencies and creative production partners.
- Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment.
The Lifetime Value Co.
Over the past decade, we’ve built a collection of data-driven consumer brands including BeenVerified.com, Bumper.com, PeopleLooker.com, PeopleSmart.com, NeighborWho.com, and Ownerly.com. We use our skills in marketing, product and data to unlock long-term value for customers, investors and employees.
