Responsibilities

• Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels.
• Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance.
• Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development.
• Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels.
• Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns.
• Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices.
• Partner with the marketing creative team and video production partners to translate concepts into finished ads.
• Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign.
• Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action.
• Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels.

Requirements

• 7+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles.
• Strong experience developing and optimizing advertising creative for paid social platforms, and performance marketing channels.
• Deep understanding of direct response marketing principles and how creative influences campaign performance across social and video environments.
• Proven ability to create or identify viral-worthy creative—with a sharp eye for scroll-stopping hooks, compelling storytelling, emotional resonance, and trend-aware formats.
• Experience developing video-first advertising strategies, including short-form performance video, hook-driven narratives, and storytelling frameworks that maximize retention and conversion.
• Ability to analyze campaign performance data and translate insights into actionable creative strategies.
• Experience working cross-functionally with marketing, creative, analytics, and production teams.
• Strong concept development and creative briefing skills.
• Experience managing or collaborating with external agencies and creative production partners.
• Ability to manage multiple initiatives and creative pipelines simultaneously in a fast-paced environment.
• Strong communication and collaboration skills with the ability to align multiple stakeholders.

Benefits

• 100% remote work culture that supports flexibility and work-life balance.
• Competitive base salary
• Competitive Annual Performance Bonus
• Home Utility Bonus
• Great health insurance including medical, dental, and vision
• Life insurance and personal accident insurance are fully paid by LTV
• Voluntary Life and AD&D insurance
• Pet Insurance via Fetch for those who have furry family members, offering coverage for veterinary expenses and peace of mind.
• Traditional 401(k) and Roth 401(k) options
• Eligible Day 1!