Marketing Copywriter

Athens, GA (On-site)

$60K/yr – $70K/yrMid Level5+ years expFull time

Posted 7 days ago

Job Summary

Own the end-to-end development of on-brand, audience-centered copy across marketing and communications projects, collaborating with cross-functional teams to integrate brand messages.

  • Lead copy for print and digital assets
  • Collaborate with strategists, editors, designers, and developers
  • Apply SEO best practices to improve visibility

Job Description

Responsibilities

  • Develop creative, audience-centered, and on-brand copy for various marketing and communications projects. Deliverables may include print and digital ads, email campaigns, newsletters, webpages, the President’s Annual Report, and other communications materials.
  • Provide support for cutline, metadata, and other supporting digital content. Apply SEO/GEO best practices where appropriate to improve visibility and discoverability of editorial content.
  • Collaborate with strategists, writers, editors, designers, developers, photographers, and other partners to gather information and provide input on projects that incorporate brand messages into copy and content.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in a related field or equivalent and 5 years of professional experience
  • Knowledge, Skills, Abilities: A broad expertise in all forms of writing (e.g., long-form storytelling, compelling shorter form for advertising, organized and informative writing for websites)
  • Comfort with a collaborative review process, feedback resilience, and the capacity to adapt writing style.

Preferred

  • Experience with project management software (e.g., Asana)
  • Grasp of AP Style
  • AI Literacy
  • Experience collaborating with designers, data analysts, and project managers.

Benefits

  • Retirement Plan TRS or ORP
The University of Georgia logo

The University of Georgia

The University of Georgia, a land-grant and sea-grant university with state-wide commitments and responsibilities, is the state's flagship institution of higher education. It is also the state's oldest, most comprehensive and most diversified institution of higher education. Its motto, "to teach, to serve and to inquire into the nature of things," reflects the university's integral and unique role in the conservation and enhancement of the state's and nation's intellectual, cultural and environmental heritage.

Founded in 1977
Athens, Georgia, USA
17K employees (731 in marketing)

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

Copywriting median pay in the United States

$90K/yr

Most pay falls between $73K and $105K. Based on 1,319 salaries.

See all The University of Georgia salaries

Funding

Last Raise
$10K
Grant, 4 years ago

Funding History

  • Apr 2022
    Grant • $10K

Traffic Signals

Monthly Visitors
5.8M
Monthly Google Ads Budget
$320.6K
Traffic Source Mix
Search
50.4%
Direct
40.7%
Referral
7.3%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~17.1K
The University of Georgia logo

Marketing Copywriter

The University of Georgia · Athens, GA · On-site