Responsibilities

• Manage sports marketing relationships to elevate the STX brand through association with elite-level athletes, teams, and organizations
• Establish sponsorship and NIL relationships with athletes, teams, partners, and organizations domestically and internationally
• Identify, coordinate, and execute against event marketing opportunities at tournaments, camps, showcases, and conventions to connect with lacrosse players and teams face-to-face, occasionally requiring travel and working on weekends
• Demonstrate new products in public presentations to players and teams, effectively showcasing the capabilities and technologies of STX lacrosse products
• Collaborate with internal and external content creators to develop social media content for Instagram and TikTok, and seek ways to connect with lacrosse players and influencers through digital media
• Partner with creative agency to develop graphics, video content, packaging, event collateral, and other materials to support STX’s position as the leading brand in the sport of Lacrosse
• Support go-to-market for new and existing products at retail and online by generating online marketing materials, emails, and in-store displays to highlight the STX lacrosse product assortment
• Cultivate existing relationships and establish new relationships to generate sales opportunities with teams (colleges, universities, etc) and organizations
• Assist product team in research, development, testing, and distribution of new products and prototypes, gathering feedback from players and the marketplace

Requirements

• Bachelor’s Degree
• 1-3 years of experience in marketing
• On-Site presence in Baltimore, Maryland headquarters
• Comprehensive understanding of social media and the digital communication landscape
• Established knowledge of and relationships within the sport of lacrosse
• Willingness to travel extensively (30% of the time), both domestically and internationally, as well as work irregular hours as required for business needs

Preferred

• Sports Marketing (e.g. Sponsorships, Partnerships, NIL)
• Product Marketing
• Event Marketing
• Entrepreneurial/Self-Starter: identifies opportunities and acts independently to drive results
• Organized: capable of managing a variety of tasks without skipping a beat
• Social Media Savvy: keen ability to identify trending topics and content trends
• Coachable: eager to learn, and responsive to creative feedback/criticism