Marketing Coordinator at Whole Woman's Health LLC | Charlottesville, VA | $45K/yr – $55K/yr

Whole Woman's Health LLC

Marketing Coordinator

Charlottesville, VA (Remote)

$45K/yr – $55K/yrMid Level2+ years expFt 40-Or-More-Hours

Posted 2 months ago

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Job Summary

Own and optimize clinic marketing to drive patient appointments and service utilization by aligning with clinic goals, capacity, and revenue targets.

Coordinate with clinic leadership to integrate marketing into workflows and operations.
Drive local search visibility, website experience, and digital campaigns for patient discovery.
Test emerging channels and content approaches to boost conversions and patient education.

Job Description

Responsibilities

Execute marketing initiatives designed to increase patient appointments, census, and service utilization
Align marketing activities with clinic-specific goals, capacity, and revenue targets
Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities
Participate in regular clinic and operations meetings
Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows
Develop clear, accurate, and stigma-free content for digital and print channels and collateral
Create in-clinic marketing and patient education materials as needed
In partnership with WWH’s digital advertising partner, support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram)
Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels)
Ensure strong visibility across search, maps, and online directories

Requirements

Bachelor's degree in marketing, communications, public relations, or a related field
2-4 years of marketing experience, preferably in a health care or patient-facing setting
Willingness and ability to travel to clinic locations
Excellent written and verbal communication skills, with a strong attention to detail
Experience managing digital platforms for a brand or organization, including online reputation management
Basic understanding of SEO, paid social, digital analytics, and performance reporting
Proficient in Microsoft Office Suite and working knowledge Canva and WordPress
Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment
Comfortable collaborating cross-functionally with clinical teams, agencies, and leadership
Self-starter with a proactive mindset and a willingness to learn

Benefits

401(k) plan with a 3% company match.
Flexible work hours and family support programs
Additional perks, including employee discounts, and virtual team-building activities.
A culture/environment that is diverse, stimulating, and comprised of passionate and dedicated people.
Company laptop and cell phone provided by employer.
Eligible to enroll in medical, dental, and vision insurance offerings, as well as voluntary life and disability insurance.
Employee Assistance Program (EAP), providing confidential 24/7 support services, including mental health counseling, financial and legal consultations, work-life balance resources, and wellness programs. Also includes a Basic Term Life and AD&D Insurance with $25,000 in coverage.
Two weeks starting paid personal time off, increasing with tenure, plus seven paid holidays.

Whole Woman's Health LLC

Whole Woman’s Health is a privately-owned healthcare management organization, committed to providing holistic care to women. We operate a group of women’s clinics providing comprehensive gynecology services, including abortion care. It is our philosophy that each woman must be at the center of her own healthcare decisions, and that treating each woman holistically— honoring her head and her heart as well as her body -- will better serve women and improve women’s health. We offer a progressive, feminist environment for professional growth and satisfaction. Our staff consists of committed, innovative, talented, and fun people. We employ physicians, nurses, medical assistants, counselors, social workers, administrative assistants, and patient advocates. Working at Whole Woman’s Health changes your life. Amy Hagstrom Miller founded Whole Woman’s Health in 2003 after seeing a need in our communities for a more holistic model of healthcare. "Abortion and other reproductive decisions are not simply medical matters," says Hagstrom Miller. "When a woman makes a decision about her pregnancy and her body, all the 'big stuff' comes under examination—her family, religion, life, death, sexuality, power, identity, and values."Since then, we have expanded to include two administrative headquarter offices, a central call center, and we manage eight clinics spanning six states. Our clinics see more than 30,000 women a year for reproductive healthcare. We are extremely active in advocacy, training, and education within the communities we serve. Our goal is to destigmatize abortion and create a safe space for all people, whether it’s within our clinics or in the communities we live.

Founded in 2003

Charlottesville, Virginia, USA

78 employees

www.wholewomanshealth.com