Responsibilities

• Assist in the development and implementation of UMaine Athletics marketing plan, with a primary focus on Football, Men’s and Women’s Hockey, Men’s and Women’s basketball.
• Oversee game day execution of established marketing/promotional plan, including but not limited to: promotions, giveaways, crowd engagement, sponsor fulfillment.
• Implement initiatives to enhance the gameday experience which includes, but not limited to promotions, in-venue entertainment & fan engagement.
• Coordinate the annual marketing calendar and track deadlines to ensure revenue and attendance goals are being met.
• Work in conjunction with the Senior Associate Director of Athltics for External Operations/Communications to develop plans that focus on meeting the needs of the department’s external units: communications, development, marketing, ticket sales to assist in driving additional revenues.
• Develop and execute UMaine Athletics digital and social media strategy
• Responsible for effective collaboration with campus and community constituents in support of marketing and promotion of athletics events.
• Assist in the fulfillment of sponsorship agreements that provide advertising, marketing, and promotional benefits to sponsor businesses. This can include platforms such as TV & Radio broadcasts, websites, social media, digital and fixed signage, print media, e-newsletters, fan experiences, event activations, and much more.

Requirements

• Ideally, some experience working in marketing, advertising, sales, and/or events
• Ability to work flexible hours, including some evenings, weekends and, on rare occasions, holidays. (Don’t worry, we make up for it with time off and remote/hybrid scheduling at other times of the year!)
• Great interpersonal communication skills
• Demonstrated professionalism
• Energetic and self-motivated attitude
• Competitive response to challenges (A “Bring it on!” attitude)
• Hard work and persistence
• Comfort with being uncomfortable (this is how we grow!)
• Coachability
• Strong organizational skills

Benefits

• An unmatched culture within our organization that focuses on building trust with our team members, sponsor businesses, schools, and conferences partners through a people-first approach that delivers business results
• Competitive salary, with bonuses
• Outstanding benefits package (including medical, dental, vision, life insurance)
• 401k