Marketing Coordinator, Seafood Group

Responsibilities

• Campaign Planning: Partner with the Marketing Manager and Sales Managers to develop and execute visitor and exhibitor campaigns for Seafood Expo Global and Seafood Processing Global , including maintaining annual promotion schedules and delivering on time.
• Email Marketing: Build and deploy email campaigns for visitors and exhibitors that drive lead generation, sales, and registration.
• Copywriting and Content: Write compelling copy for emails, websites, and other marketing materials, keeping messaging and brand identity consistent across every channel.
• Social Media: Develop and implement a social media plan that supports your campaigns, writing and creating posts that boost engagement and conversion.
• Collateral and Website: Coordinate the design, production, and distribution of marketing collateral and digital assets, and keep the event website updated with fresh visitor and exhibitor content.
• Sponsorships and Product Showcase: Liaise with exhibitors to fulfill sponsorship deliverables, and work with the Project Manager on Product Showcase and Product Award updates across the website and digital media.
• Paid Marketing and Conference Promotion: Work with cross-functional teams and the internal digital marketing team on paid efforts, and collaborate with the Marketing Manager and Conference team to promote programming and increase conference registrations.
• Attendee Experience and Reporting: Respond to attendee inquiries, help set up and test registration websites, assist with onsite logistics and signage, and analyze campaign performance, post-event surveys, and registration data to recommend improvements.

Requirements

• Experience: 2+ years of marketing, communication, customer service or related work experience.
• Marketing Technology: Experience with marketing automation software and social media marketing platforms, plus proficiency in tools such as WordPress, Elementor, Marketo, Workfront, and/or Canva.
• Design and Digital Skills: Digital knowledge and design skills, including Formstack and/or Canva, are desired; familiarity with Later Social and/or Adobe Premiere is a plus.
• Everyday Tools: Experience with the Microsoft Office suite and social media platforms including Facebook, Instagram, and LinkedIn.
• Writing and Communication: Strong copywriting and editing skills, with excellent oral and written communication and a customer service mindset.
• Organization: Strong project management, planning, and organizational skills with great attention to detail, and the ability to meet deadlines in a fast-paced, multi-tasking role.
• Team Mindset: A collaborative attitude, creative thinking, proactive initiative, and a love of continuous learning, with the flexibility to adapt quickly and work both independently and with the team.
• Travel: Travel is required. Estimated travel requirement is 3+ times per year and may include international travel.

Preferred

• Digital knowledge and design skills, including Formstack and/or Canva, are desired; familiarity with Later Social and/or Adobe Premiere is a plus.

Benefits

• Work Environment : We offer the flexibility to work fully remote or enjoy a hybrid work schedule. Let our culture speak for itself.
• Work-Life Balance: Generous paid time off programs including vacation, sick leave and paid family and medical leave.
• Training & Development: From training conferences to professional development seminars, we invest in resources, including LinkedIn Learning for all staff, that empower employees to excel in their careers.
• Comprehensive Healthcare : Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services. Free access to all employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support.
• Wellness Benefits: Employees can earn credit towards their health insurance premiums by engaging in our Wellness Program which supports physical, mental, and emotional well-being through offering fitness challenges, webinars, and nutrition education.