Marketing Coordinator

Responsibilities

• Marketing Strategy & Campaign Management
• Coordinate and execute multi-channel marketing campaigns across digital, social media, email, community outreach, events, and other channels.
• Assist with developing marketing plans and campaign strategies that support the firm's growth objectives.
• Manage marketing calendars, campaign timelines, deliverables, and follow-up activities.
• Identify new marketing opportunities and make recommendations to leadership.
• Take ownership of projects from initial concept through execution and performance review.
• Digital Marketing & Lead Generation
• Support and monitor paid and organic digital marketing initiatives.
• Coordinate website updates, landing pages, SEO initiatives, and online content.
• Monitor lead generation campaigns and evaluate lead quality, conversion trends, and return on marketing investment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred
• 3+ years of marketing experience, preferably in a law firm, professional services organization, or client-focused business
• Experience managing digital marketing campaigns and social media platforms
• Knowledge of SEO, website management, email marketing, and digital advertising
• Strong writing, editing, and communication skills
• Strong project management and organizational abilities
• Comfortable analyzing marketing data and presenting results to leadership
• Ability to manage multiple projects and deadlines simultaneously
• Strong attention to detail and commitment to maintaining a professional brand
• Fluency in Spanish

Preferred

• Previous law firm marketing or legal industry experience
• Experience with Google Ads, Google Analytics, Meta advertising, LinkedIn, and email marketing platforms
• Experience working with CRM or client-intake systems
• Experience supervising outside marketing agencies or vendors