Sames Motor Company

MARKETING COORDINATOR

McAllen, TX (Hybrid)

$38K/yr – $40K/yrMid Level5+ years exp

Posted 3 months ago

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Job Summary

Own social content and community engagement at scale, turning platform activity into measurable campaigns and growth through analytics and cross-team collaboration.

  • Social & Community Ownership: post, schedule, respond, and maintain brand voice across platforms.
  • Campaign Execution: plan and run campaigns, sponsorships, and events with clear budgets and timelines.
  • Performance-Driven Optimization: use GA4 and platform analytics to improve reach, engagement, and impact.

Job Description

Responsibilities

  • Manage day-to-day activity across all social media platforms including posting, scheduling, and community engagement (comments, messages, etc.)
  • Develop, implement, and manage social media strategies aligned with business goals
  • Create, edit, and publish engaging content including text, images, and video across platforms
  • Monitor and respond to customer interactions while maintaining brand voice and professionalism
  • Coordinate and execute marketing initiatives including campaigns, sponsorships, and events (on-site and off-site)
  • Manage logistics, timelines, and budgets related to marketing events and campaigns
  • Collaborate with Marketing, Marcom, and BDC teams to ensure campaigns reach target audiences effectively
  • Analyze performance metrics using platform analytics, GA4, and Meta tools to optimize campaign performance
  • Identify trends, high-performing content, and opportunities for growth within the social media landscape
  • Maintain compliance with brand standards and ensure all content aligns with company guidelines

Requirements

  • Advanced proficiency in social media platforms including Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn
  • Strong content creation and copywriting skills
  • Experience with design tools such as Adobe Illustrator, Photoshop, and Lightroom
  • Solid understanding of SEO, keyword research, and Google Analytics (GA4)
  • Strong understanding of marketing concepts and campaign strategy
  • Excellent organizational skills and attention to detail
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Strong communication skills with a customer-focused mindset
  • Ability to work collaboratively in a team environment, including hybrid work settings
  • Bachelor’s degree in Marketing, Communications, PR, or related field preferred

Salaries

Posted range

$38K/yr – $40K/yr

Taken straight from the job posting.

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