Marketing Coordinator

Coral Gables, FL (On-site)

$20/hr – $25/hrMid LevelFull time

Posted 5 days ago

Job Summary

Own and grow the practice's luxury digital presence across Instagram, TikTok, YouTube, and RealSelf, overseeing content creation, publishing, editing, campaigns, and ads, while maintaining brand integrity and engaging audiences.

Own end-to-end content strategy and execution
Lead paid media and influencer collaborations
Monitor performance and optimize messaging

Job Description

Responsibilities

Manage and grow the practice’s presence on Instagram, TikTok, YouTube, and RealSelf
Create, edit, and publish high-quality content including reels, short-form videos, long-form YouTube content, posts, stories, and captions
Be comfortable editing content using online tools and platforms for video, graphics, and captions
Stay current with platform trends, algorithm updates, and best practices
Ensure all content aligns with the practice’s luxury, professional, and patient-centered brand
Coordinate HIPAA-compliant patient education, behind-the-scenes, and educational content
Update and manage website content as needed
Monitor, manage, and respond professionally to online reviews (Google, RealSelf, and other platforms)
Maintain consistent brand voice and messaging across all digital channels
Create and manage email and messaging campaigns for patient education, announcements, and engagement

Requirements

Proven experience managing Instagram, TikTok, YouTube, and RealSelf
Strong understanding of social media trends, content creation, and audience engagement
Comfortable editing content using online tools for video and graphic creation
Comfortable with Meta and TikTok advertising platforms
Excellent communication and interpersonal skills — a true people person
Highly organized, creative, and detail-oriented
Professional, polished demeanor aligned with a luxury medical brand

Preferred

Experience in plastic surgery, aesthetics, beauty, wellness, or luxury brands
Strong video editing and storytelling skills
Experience working with influencers and paid media campaigns
Familiarity with analytics, scheduling tools, and performance tracking

Benefits

Company parties
Flexible schedule
Paid time off

Salaries

Posted range

$20/hr – $25/hr

Taken straight from the job posting.

The middle of this range ($47K) is 22% below the median base salary for Marketing Coordinator roles in the United States ($60K).

Marketing Coordinator median pay in the United States

$60K/yr

Most pay falls between $52K and $69K. Based on 954 salaries.

See all Marketing Coordinator salaries See more Marketing Coordinator jobs

See all Puyana Plastic Surgery PLLC salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.