Marketing Coordinator

Responsibilities

• Develop and implement digital marketing campaigns across social media platforms, paid advertising channels, and email marketing to maximize reach and engagement.
• Manage and optimize paid advertising campaigns using tools like Google Ads, Facebook Advertising, and SEM strategies to ensure high performance and ROI.
• Conduct keyword research and utilize SEO tools to enhance website visibility, improve search engine rankings, and increase organic traffic.
• Create compelling content for websites, blogs, social media posts, and email newsletters that align with brand voice and marketing goals.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks that support campaign visuals and promotional materials.
• Manage website content using Wix and other content management systems to ensure up-to-date information and seamless user experience.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to measure campaign effectiveness, identify opportunities for optimization, and report on performance metrics.
• Collaborate with cross-functional teams on website management, landing page creation, and conversion optimization strategies to boost lead generation.
• Support the setup of digital marketing campaigns with technical proficiency in HTML, CSS, and web analytics reporting tools for precise tracking and performance measurement.
• Assist in implementing marketing automation workflows to nurture leads through targeted email campaigns and personalized messaging.

Requirements

• Proven experience in digital marketing or related roles with a strong understanding of SEO, SEM, paid advertising campaigns, and social media marketing strategies.
• Hands-on experience with SEO tools, Google Ads (AdWords), Facebook Advertising Manager, Google Analytics, Google Tag Manager, and web analytics reporting platforms.
• Proficiency in Adobe Photoshop, Adobe Creative Suite (including Illustrator), WordPress, HTML/CSS for website management and graphic design tasks.
• Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.