Marketing Coordinator

Responsibilities

• Coordinate and execute marketing campaigns, promotions, and product launches across all locations.
• Manage SMS and email marketing, including campaign scheduling, list segmentation, and performance tracking [e.g., Alpine IQ, Springbig].
• Keep online menus and listings accurate and up to date on platforms such as Dutchie, Jane, Weedmaps, and Leafly.
• Create and schedule social media content in line with platform policies and state cannabis advertising rules.
• Support loyalty program management and customer retention initiatives.
• Coordinate in-store marketing, including signage, displays, and merchandising with store managers.
• Plan and support vendor events, brand activations, and community outreach.
• Work with brand partners and vendors on co-marketing opportunities and promotional materials.
• Review all marketing materials for compliance with state regulations, including age restrictions, required warnings, and restrictions on health claims.
• Track campaign results and prepare regular performance reports.

Requirements

• Must be 21 years of age or older.
• 1–3 years of marketing experience; cannabis, retail, or other regulated industry experience preferred.
• Familiarity with cannabis advertising restrictions, or the ability to learn them quickly.
• Experience with social media management, SMS/email platforms, and basic content creation.
• Working knowledge of design tools such as Canva or Adobe Creative Suite.
• Strong writing, organizational, and project management skills.
• Comfortable analyzing campaign data and reporting results.
• Ability to manage multiple projects and deadlines at once.
• Degree in marketing, communications, or a related field preferred, or equivalent experience.