Responsibilities

• Coordinate the production of advertising, marketing brochures, sales kits or other promotional materials.
• Assist in the execution of marketing strategy for assigned unit by identifying communications needs based on relevant research.
• Coordinate the production of marketing communications in various media in accordance with units approved strategic marketing plan.
• Monitor and manage reputation on the internet and social media platforms.
• Responsible for the social media calendar and related content to grow the brand.
• Manage the Marketing calendar to ensure all tactical marketing activities are on time and execute on the annual strategy.
• Conduct research on VTCI exchanges to identify events and engagement opportunities for members.
• Create and coordinate the production of marketing and/or promotional communications that may include print, electronic, new/emerging media and other collateral that is in accordance with the unit’s approved strategic marketing plan and objectives.
• Assists with the distribution of in-house marketing efforts. (Literature audits)
• Assists with the development of master brand and graphic standards. Ensures all communications adhere to these standards.