Marketing Coordinator: Multi-Brand Ecommerce & Digital (Hybrid/Local)

Responsibilities

• Write and send email campaigns
• Create and manage social media content across platforms
• Write articles and content for multiple websites
• Design marketing graphics, promotional materials, and visual assets for email, social, and web
• Shoot product photos and short-form video at our CT warehouse
• Create and optimize Amazon/Walmart/ecommerce product listings
• Help build out marketing processes that don't exist yet
• Propose, execute, and refine weekly marketing plans across all brands
• Research competitors and market trends to identify new opportunities
• Track performance using Google Analytics and other web analytics tools

Requirements

• Based in CT and able to come to our warehouse for content shoots (not daily, but as needed for content gathering and in person meetings)
• Organized and self-directed
• Tech savvy and a fast learner. You should be the kind of person who figures things out quickly, picks up new tools without hand-holding, and is generally fast and comfortable with technology
• Able to learn multiple businesses quickly and context-switch between them regularly
• A good eye for design. You should be comfortable with using and learning tools like Canva, Photoshop, or Illustrator for creating marketing visuals, light photo editing, and keeping things looking professional
• Basic understanding of SEO, keyword research, and how content ranks in search
• Comfortable with a camera. You should be able to produce clean product photos and simple videos
• Familiar with email marketing, social media platforms, and basic ecommerce and digital marketing concepts
• Strong writing skills. You will be leveraging AI, but you need the taste and judgment to keep everything sounding human, on-brand, and polished.
• Comfortable using AI tools in your workflow and adjusting workflows as technology improves

Preferred

• Amazon Seller Central or marketplace experience
• SEO experience beyond the basics
• Paid digital marketing

Benefits

• Flexible schedule