Marketing Coordinator

Responsibilities

• Digital Marketing Management
• Manage the day-to-day digital marketing presence of the Kansas City Power & Light District, supporting District-wide initiatives, tenant promotions and partner commitments.
• Develop and own the District’s social media strategy and monthly editorial calendar, translating the broader marketing strategy into an intentional content plan aligned with District priorities, tenant initiatives and audience insights. Present content plans for leadership review before the start of each month.
• Create a balanced content mix that builds the District brand through storytelling, community, lifestyle, architecture, history and tenant content while supporting key promotional initiatives.
• Maintain the District's social media channels, email marketing, website and online event calendars, ensuring content is accurate, timely and aligned across platforms.
• Develop, schedule and distribute digital content designed to drive awareness, engagement, traffic and conversion.
• Monitor social media activity and provide timely, professional customer service through social listening and community engagement.
• Monitor digital platform and campaign performance and prepare monthly reports that summarize key metrics, audience insights, content performance and recommendations for future marketing efforts.
• Identify emerging digital trends, tools and opportunities that could strengthen the District's marketing efforts.
• Content Capture and Distribution

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, Business Administration or a related field.
• Two to three years of marketing, communications or digital marketing experience.
• Portfolio demonstrating graphic design, photography, videography and/or digital content creation.
• Experience developing social media strategy and managing digital marketing campaigns.
• Experience with email marketing platforms, website content management systems and social media management tools.
• Experience analyzing marketing performance and developing actionable insights.
• Self-motivated with strong organizational skills and the ability to manage multiple priorities.
• Able to work in a collaborative in-office setting and attend in-person meetings with colleagues to formulate strategies, solve problems and share best practices.
• Ability to work some nights and weekends, as needed.