Marketing Coordinator III

Richmond, VA (On-site)

$63K/yr – $74K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive the property marketing function, coordinating signage, digital advertising, social content, and cross-team collaborations to ensure brand consistency and measurable outcomes.

  • Lead multi-channel campaigns across signage, advertising, and social media.
  • Coordinate with internal teams and external vendors to maintain brand standards and optimize ROI.
  • Analyze performance metrics to inform property marketing decisions and continuous improvement.

Job Description

Responsibilities

  • Conduct any and all communications with our customers, prospects, applicants, residents, or coworkers in a manner consistent with the Company’s Customer Service Program and philosophy
  • Ensure adherence to all company policies and procedures
  • Develop a deep understanding of company portfolio, brand standards, and marketing objectives.
  • Manage multiple projects, ensuring timely execution and alignment with strategic goals.
  • Provide creative input and administrative support across marketing initiatives.
  • Collaborate with internal teams and external vendors to maintain brand consistency.
  • Monitor performance metrics and contribute to continuous improvement efforts.
  • Signage
  • - Coordinate signage requests, estimates, and approvals.
  • - Maintain signage tracking systems and ensure timely updates.

Requirements

  • Education: - Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred. Equivalent work experience may be considered in lieu of a degree.
  • Experience - Minimum of 2–4 years of experience in marketing, communications, or related fields. - Experience in multi-channel campaign management, content development, and project coordination is strongly preferred. - Familiarity with the multifamily housing industry or property management is PREFERRED.
  • Knowledge - Strong understanding of digital marketing strategies, social media management, and content creation. - Working knowledge of brand development and visual identity across platforms. - Familiarity with analytics tools and interpreting performance metrics to guide marketing decisions. - Understanding of advertising platforms, contract management, and vendor coordination. - Awareness of trends in resident engagement, social platforms, and reputation management best practices.
  • Skills - Ongoing skills necessary to perform job description items - Positive Interpersonal skills - Problem Solving: - Analyzing - Recognizing boundaries - Being courteous - Recognizing options/flexibility - Following up to closure - Exercising good judgment - Working calmly under pressure - Proficiency in social media platforms and digital marketing tools. - Strong project management and organizational skills. - Excellent written and verbal communication abilities. - Creative design sensibility and attention to detail. - Proficiency in Microsoft 365 and basic Adobe Creative Suite skills. - Ability to analyze data and apply insights to marketing strategies.

Preferred

  • Familiarity with the multifamily housing industry or property management is PREFERRED.

Benefits

  • Health, Dental, and Vision Coverage.
  • 401(k) Retirement Savings Plans.
  • 25% Employee Rental Discount at any GSC property.
  • Paid Holidays, Paid Sick and Paid Vacation.
  • Health Savings Account with Match.
  • Maternity Leave.
  • Employee and Dependent Care Assistance Programs.
  • Short- and Long-Term Disability Insurance.
  • Life, Critical Illness, Accident, and Cancer Insurance Plans.
  • Pet Insurance.
General Services Corporation (GSC) logo

General Services Corporation (GSC)

Since 1971, GSC has been a first-class provider of apartment homes and management services, delivering exceptional experiences across our multifamily housing communities. Our long-standing success is built on innovation, service excellence, and the talented team members who drive our growth.Our Core ValuesFirst-Class Service – We greet residents with a smile and go the extra mile to ensure satisfaction.Resident-Centered Living – We create welcoming apartment communities people are proud to call home.Innovation & Progress – We continuously evolve to stay ahead in property management.People-Powered Growth – Our team members are the foundation of our success and career advancement.Integrity & Accountability – We do what’s right for our residents, communities, and each other.Diversity & Inclusion – We foster an inclusive workplace that reflects the communities we serve.Careers with GSCIf you’re looking to grow your future in property management careers, GSC offers opportunities across Florida, Georgia, Nevada, North Carolina, Tennessee, South Carolina, and Virginia—including roles aligned with Richmond VA careers. We’re seeking friendly, driven professionals who are ready to uphold our first-class vision and thrive in multifamily housing.Our CommitmentGSC is an equal opportunity employer committed to maintaining a diverse, inclusive, and healthy workplace. We believe strong communities start with empowered teams and a positive employee culture.Apply today and take the next step in your multifamily housing career with GSC.

Founded in 1971
Richmond, Virginia, USA
282 employees (10 in marketing)

Salaries

Posted range

$63K/yr – $74K/yr

Taken straight from the job posting.

See all General Services Corporation (GSC) salaries

Marketing Team

Marketing Team Size
9 (3% of company)
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~289
General Services Corporation (GSC) logo

Marketing Coordinator III

General Services Corporation (GSC) · Richmond, VA · On-site