Responsibilities

• The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.
• Works within Enrollment Management to support the division’s contribution to the University’s strategic plan.
• Manages the utilization of email communications for the purpose of generating and disseminating student success information through our customer relationship management system (CRM).
• Identifies, develops, and disseminates proactively for activities, events, and notifications for the Division of Enrollment Management (EM) Customer Relationship Management System (CRM).
• The primary audience of the CRM includes current undergraduate students.
• Provides tactical marketing support, including providing innovative and strategic vision for digital marketing and email to support campus partners, retention, and graduation efforts.
• Plays a critical role in the approval process of all email communications including stakeholder feedback and revision control.
• Works collaboratively to plan and execute marketing activities for the Division of Enrollment Management.
• Assists leadership with summaries of CRM campaign effectiveness regarding key strategic enrollment management initiatives for campus leadership.
• Abides by all confidentiality laws and policies while accessing data that is protected by HIPPA and FERPA regulations as well as institutional data security guidelines.

Requirements

• Bachelor's degree and two (2) years of marketing, public relations, communications, or advertising experience; OR master's degree and some marketing, public relations, communications, or advertising experience.
• Excellent copywriting, editing, proofreading, project management, and verbal and written communication skills.
• Ability to work as part of a team and meet deadlines.
• Knowledge of professional writing styles and ability to master AP and UA Editorial Style.

Preferred

• Project management experience
• Email and/or digital campaign execution and marketing copy writing experience
• Experience with Slate CRM, SQL, and/or Microsoft Excel
• Experience with HTML and CSS