Responsibilities

• The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University.
• Creates and implements marketing strategies using advertising, media, direct mail, etc.
• Coordinates production of materials specified in marketing plans and calendars.
• Consults with product and/or program development.
• Additional Department Summary:  Works within Enrollment Management to support the division’s contribution to the University’s strategic plan.
• Manages the utilization of email communications for the purpose of generating and disseminating student success information through our customer relationship management system (CRM).
• Identifies, develops, and disseminates proactively for activities, events, and notifications for the Division of Enrollment Management (EM) Customer Relationship Management System (CRM).
• The primary audience of the CRM includes current undergraduate students.
• Provides tactical marketing support, including providing innovative and strategic vision for digital marketing and email to support campus partners, retention, and graduation efforts.
• Plays a critical role in the approval process of all email communications including stakeholder feedback and revision control.

Requirements

• Required Minimum Qualifications:  Bachelor's degree and two (2) years of marketing, public relations, communications, or advertising experience; OR master's degree and some marketing, public relations, communications, or advertising experience.
• Skills and Knowledge:  Excellent copywriting, editing, proofreading, project management, and verbal and written communication skills. Ability to work as part of a team and meet deadlines. Knowledge of professional writing styles and ability to master AP and UA Editorial Style.

Preferred

• Project management experience.
• Email and/or digital campaign execution and marketing copy writing experience.
• Experience with Slate CRM, SQL, and/or Microsoft Excel.
• Experience with HTML and CSS.