Marketing Coordinator

Responsibilities

• Responsible for developing and executing marketing and communication strategies that drive member awareness, engagement, recruitment, utilization, and retention.
• Partners with key stakeholders to plan campaigns, create promotional materials, support events and wellbeing initiatives that maintain consistent client and company branding to support client goals.
• Monitors marketing effectiveness and identifies opportunities to strengthen engagement and overall program participation.
• Collaborate with stakeholders to develop marketing goals, objectives, and engagement strategies including signage, newsletters, special events, member campaigns, wellbeing programming, and promotional activities.
• Develop and manage marketing calendars and supporting materials that promote membership growth, utilization, retention, wellbeing initiatives, and special events.
• Track the performance of marketing campaigns and provide insights and recommendations to improve effectiveness.
• Ensure all marketing and communication materials comply with client and company brand standards, messaging guidelines, and communication protocols.
• Leverage company marketing materials and resources to support consistent branding and messaging.
• Support additional marketing initiatives as needed.
• Create and coordinate communications and promotional materials in collaboration with key stakeholders.

Requirements

• Bachelor’s degree in communications, marketing, or related field plus 2-4 years of relevant work experience.
• Ability to occasionally travel overnight when needed to support events and other business needs.
• Excellent oral and written communication skills and quality customer service skills.
• Demonstrated experience developing high-level digital and multi-media marketing collateral.
• Evidence of experience or ability to coordinate multiple simultaneous projects.
• Demonstrated high level skills in writing promotional pieces, newsletters, member communications and web-content.
• Demonstrated ability to clearly communicate with a wide variety of stakeholders.
• Strong interpersonal communication and customer service skills, including the ability to motivate others.
• Proficiency in managing social networks.
• Strong communication skills, tight coordination, creativity, and the ability to work in a fast-paced environment.

Preferred

• Fitness industry, recreation, health promotion or wellness background.
• Event experience.
• Video production experience.
• Proficiency using tools like Canva, SharePoint, SplashThat, MS Office Suite, and CMT.

Benefits

• comprehensive benefit package that includes Medical/Dental/Vision plans including HSA, PPO and FSA options, retirement/401(k) with employer matching program, fitness and wellness programs incentivized with medical plan discounts, certification reimbursement program, tuition reimbursement, paid new parent leave, paid Holidays and PTO (starting at 3 weeks for full-time associates), volunteer paid time off and much more.