Marketing Coordinator

Worcester, MA (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end email and multi-channel marketing campaigns across venues, from audience segmentation and calendar management to cross-functional coordination, asset creation, and performance reporting.

  • Lead email marketing programs including planning, design, scheduling, and testing.
  • Support paid digital campaigns and creative asset production across Meta, TikTok, Google, and more.
  • Coordinate with internal teams, gather assets, approvals, and report on results.

Job Description

Responsibilities

  • Email Marketing: Create, design, schedule, and manage promotional and informational email campaigns, including copy, graphics, audience segmentation, and testing, for performances, programs, and events across all venues.
  • Pull targeted, segmented audience lists from AudienceView(CRM) to support email campaigns.
  • Manage the email marketing calendar and send schedule, balancing frequency, timing, and priority across departments.
  • Serve as the primary point of contact for other departments requesting email sends, gathering copy, assets, and timing needs, and coordinating approvals.
  • Track and report on email campaign performance metrics as requested.
  • Campaign Creative & Digital Advertising: Assist with the execution of marketing campaigns for performances, educational programs, events, and community initiatives across all venues.
  • Write, edit, proof, and adapt promotional copy for email campaigns, paid digital advertising, print materials, and other marketing collateral.
  • Pull targeted CRM audience lists to support paid digital advertising, direct mail, and other marketing campaigns.
  • Create and adapt paid digital campaign creative assets, including headlines, ad copy, descriptions, images, video assets, and graphics, for Meta, TikTok, Google Display, YouTube, Native, Search, and other digital advertising campaigns.
  • Design & Visual Assets: Create and adapt graphic assets for email marketing, paid digital advertising, website, and print materials while maintaining brand standards and campaign consistency.

Requirements

  • 1-2 years of relevant experience in marketing, communications, digital content production, or graphic design (internships included).
  • Proficiency in Microsoft Office and familiarity with design platforms like Canva and Adobe Creative Suite (InDesign/Photoshop).
  • Strong writing, editing, and proofreading skills with attention to detail and tone.
  • Experience with email marketing platforms and/or CRM systems a plus (e.g.,AudienceView, Critical Impact, Mailchimp, Constant Contact, or similar).
  • Experience with or interest in digital advertising platforms (Meta or TikTok Ads Manager) a plus.
  • Availability for occasional evening and weekend events.

Preferred

  • Interest in the performing arts or nonprofit marketing is preferred.
The Hanover Theatre and Conservatory for the Performing Arts logo

The Hanover Theatre and Conservatory for the Performing Arts

3.4 Glassdoor

The Hanover Theatre for the Performing Arts fosters a love and appreciation for the performing arts in audiences of today and tomorrow. Celebrating nine years of world-class entertainment, The Hanover Theatre is consistently ranked as one of the top 100 theaters in the world. The Hanover Theatre for the Performing Arts seeks to bring world-class theatre, music and entertainment events to central Massachusetts. In doing so, we will:Participate fully in the revitalization of downtown Worcester by bringing patrons into the Federal Square area for performing arts events, dining, and shopping.Restore a historically and architecturally significant venue.Provide a vital resource for central Massachusetts' performing arts, cultural and civic organizations and colleges.The Hanover Theatre will enhance the city's Theatre District by creating an exciting performing arts destination for patrons of all ages. The Hanover Theatre will reach a wider audience than any other arts organization in our area-more than 190,000 patrons each year.

Founded in 2008
Worcester, Massachusetts, USA
94 employees (25 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
13 (14% of company)
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
89.6K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
53.3%
Direct
32.5%
Referral
4.8%
Social
5.3%

Headcount Trend

Current headcount: ~94

Recent News

The Hanover Theatre and Conservatory for the Performing Arts logo

Marketing Coordinator

The Hanover Theatre and Conservatory for the Performing Arts · Worcester, MA · Unknown