Marketing Coordinator

Responsibilities

• Generate a steady flow of quality leads for Guest Retreats and Forest Home programs
• Broaden Forest Home’s reach to new families, churches, and groups
• Coordinate and execute marketing plans for each program and Guest Retreats with lead and registration goals in mind
• Steward Forest Home’s brand so every piece of content, graphic, and message is consistent and on-mission
• Track, analyze, and report lead volume, lead quality, and marketing performance across paid ads, website, SEO, and email
• Manage day-to-day work with outsourced agencies and vendors, holding them to deadlines, budgets, and lead goals
• Partner closely with sales so leads are handed off quickly and followed up well
• Reflect Forest Home’s mission, values, and Christ-centered culture in every interaction and internal partnership
• Lead Generation: Plan and run campaigns across paid ads, email, social, website, and SEO that generate quality leads for Guest Retreats and Forest Home programs
• Lead Quality: Focus on leads that are a good fit and likely to book or register, not just lead volume, using feedback from the sales team

Requirements

• Faith & Character - Support Forest Home's mission and values - Signed statement of faith - Ability to pray for others both in-person and on the phone - Participate in staff spiritual activities - Christ-like attitude and servant heart
• Education and/or Experience - Bachelor’s degree in marketing, communications, or a related field preferred, or equivalent experience - 2+ years of experience in marketing, communications, or a related field - Experience generating leads through digital marketing, such as paid ads, email, landing pages, or SEO - Portfolio or work samples showing design, writing, and/or digital marketing work - Experience in ministry, nonprofit, camp, or hospitality marketing a plus
• Professional Skills - Excellent written and verbal communication, with strong copywriting and editing skills - Working knowledge of HubSpot or a similar CRM - Experience updating websites in WordPress - Design skills in Canva and/or Adobe Creative Suite - Experience managing social media for an organization across Instagram, Facebook, YouTube, LinkedIn, and/or TikTok, including short-form video - Working knowledge of Google Analytics and SEO best practices - Ability to read, interpret, and weigh analytics from Meta ads and Google search ads - Comfortable turning data into clear reports and recommendations - Proficient in Microsoft Excel or Google Sheets - Strong project management skills and ability to manage multiple deadlines - Detail-oriented with good organizational skills - Comfortable learning and implementing new software tools
• Work Style - Self-motivated and able to work independently in a remote setting - Proactive communicator who keeps leadership and teammates informed - Strong teamwork abilities - Creative, with a good eye for design and brand consistency - Flexibility and willingness to perform a variety of tasks
• Availability - Ability to work a consistent 40-hour weekly schedule - Pacific time zone preferred - Reliable home workspace with high-speed internet - Occasional travel to Forest Home in Forest Falls for shoots, events, and meetings - Occasional evening or weekend availability as needed
• Interpersonal - Ability to relate to all types of individuals in a gracious manner - Gracious manner and integrity - Ability to streamline processes
• Physical Demands - The physical demands described here are representative of those that must be met by an employee to successfully perform essential functions of this job. Reasonable accommodations may be made to enable individuals with a disability to perform the essential functions.