Marketing Coordinator

Chaska, MN (Hybrid)

$45K/yr – $55K/yrIntern/New GradFull time

Posted 2 months ago

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Job Summary

Drive multi-channel marketing operations for The Bob Pike Group, coordinating online presence, email marketing, and CRM & survey programs within a Twin Cities-based team.

  • Own and update online presence channels, analyze performance, and report quarterly analytics.
  • Must-have: Bachelor’s degree with marketing internships or relevant coursework.
  • Standout: Located in the Twin Cities to support in-person events and culture.

Job Description

Responsibilities

  • Online Presence: Update webpages
  • Online Presence: Manage organic social media
  • Online Presence: Analyze marketing statistics (Google Ad groups, SEO, etc.) to assess performance, identify trends, and make data-driven decisions
  • Online Presence: Contribute to ongoing SEO and AI findability improvements
  • Online Presence: Advise leadership on the best approach to grow online presence and findability
  • Online Presence: Communicate and coordinate with internal and external stakeholders
  • Online Presence: Provide quarterly and annual analytics summaries and reports
  • Email Marketing: Build and send weekly or twice-weekly marketing emails
  • Email Marketing: Track email KPIs (open rate, click-through, conversion) and support A/B testing and ongoing campaign optimization
  • Email Marketing: Advise leadership on best practices
  • Email Marketing: Provide year-end email marketing reviews with recommendations
  • CRM & Survey: Manage the Customer Relationship Management (CRM) system
  • CRM & Survey: Maintain database hygiene (manage duplicates, inactive contacts, tagging, and segmentation)
  • CRM & Survey: Manage the online survey system
  • CRM & Survey: Create surveys
  • CRM & Survey: Provide survey reporting

Requirements

  • Bachelor’s degree with marketing internships and/or relevant coursework
  • Strong analytical and communication skills
  • Organized, responsible, flexible, and intrinsically motivated team player
  • Reside in the Twin Cities, Minnesota (to support corporate culture, staff meetings, and other in-person events)
  • Ability to commute to Chaska, MN (if applicable)

Preferred

  • Experience producing digital graphics, preferably in the Adobe suite or Canva
  • Experience with HubSpot, BigCommerce, and SurveyMonkey
  • Familiarity with HTML, CSS, or digital tools for automation and integration
  • Familiarity with digital marketing tools such as Google Analytics
  • Proficiency in using AI to work smarter (automate mundane tasks, write copy, etc.)

Benefits

  • 401(k)
  • 401(k) matching
  • Flexible schedule
  • Paid time off