Marketing Coordinator

Santa Cruz, CA (Unknown)

$28/hr – $30/hrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the hotel’s social and content engine, shaping elevated coastal storytelling across channels while coordinating cross-channel campaigns and partner efforts.

  • Responsibilities: Own and manage Dream Inn’s social media presence across Instagram, Facebook, LinkedIn, and emerging platforms
  • Responsibilities: Develop and execute social content strategy aligned with brand priorities, promotions, seasonal campaigns, partnerships, and hotel experiences
  • Responsibilities: Create compelling copy, photography, short-form video, reels, stories, and lifestyle content that reflects Dream Inn’s elevated coastal brand

Job Description

Own Dream Inn’s social media and content strategy, driving brand-aligned storytelling across platforms and coordinating cross-channel campaigns with marketing partners.

  • Responsibilities: Own and manage Dream Inn’s social media presence across Instagram, Facebook, LinkedIn, and emerging platforms
  • Responsibilities: Develop and execute social content strategy aligned with brand priorities, promotions, seasonal campaigns, partnerships, and hotel experiences
  • Responsibilities: Create compelling copy, photography, short-form video, reels, stories, and lifestyle content that reflects Dream Inn’s elevated coastal brand
  • Responsibilities: Capture real-time on-property content during events, activations, holidays, restaurant experiences, partnerships, and key hotel moments
  • Responsibilities: Monitor social performance, engagement metrics, and trends; provide insights and recommendations to improve reach and engagement
  • Responsibilities: Build social media content calendars and coordinate campaign timing across marketing initiatives
  • Responsibilities: Integrate retail products, hotel experiences, dining, and seasonal programming into storytelling and content creation
  • Responsibilities: Support planning, coordination, and execution of marketing initiatives across digital, print, email, PR, partnerships, retail, and on-property channels
  • Responsibilities: Attend monthly meetings with PR agencies, digital agencies, and marketing partners to ensure campaigns remain aligned and integrated
  • Responsibilities: Maintain the hotel marketing calendar, proactively organizing campaigns, promotions, events, and deadlines
  • Requirements: 1–3 years of social media, content creation, or marketing experience
  • Requirements: Strong photography and video editing skills (iPhone, Canva, Adobe Creative Suite)
  • Requirements: Experience creating engaging social-first content and managing social platforms
  • Requirements: Sharp eye for branding, design, and storytelling
  • Requirements: Highly organized, proactive, and comfortable balancing multiple priorities
  • Requirements: Creative mindset with a voice that aligns with an elevated coastal lifestyle brand
  • Benefits: 401(k)
  • Benefits: Dental insurance
  • Benefits: Employee assistance program
  • Benefits: Employee discount
  • Benefits: Flexible spending account
  • Benefits: Health insurance
  • Benefits: Health savings account
  • Benefits: Life insurance
  • Benefits: Paid time off
  • Benefits: Parental leave
  • Benefits: Retirement plan
  • Benefits: Vision insurance
Dream Inn Santa Cruz logo

Dream Inn Santa Cruz

Santa Cruz is a lively town tucked between majestic redwood forests and a stunning piece of the Pacific, brimming with oceanic wildlife. A favorite for surfing, sunsets, and seafood, the Dream Inn is a beloved local landmark on celebrated Cowell Beach. Captivating longtime guests with its consistent charm while delighting newcomers who appreciate modern amenities, the Dream Inn is a full-service, beachfront hotel featuring 165 guest rooms, Aquarius Restaurant, Jack O’Neill Lounge, and state-of-the-art event space for up to 250 guests. The hotel is only a hop, skip, and a jump away from Santa Cruz’s adored wharf, historic Boardwalk, and picturesque West Cliff Drive. A few more skips away, Pacific Avenue, simply known as “downtown” to the locals, boasts an eclectic array of stores & eateries, from quirky gift shops to trendy coffee stops. While the Santa Cruz of the past appealed mostly towards outdoor enthusiasts or those on their path to enlightenment, the Santa Cruz of today also encompasses a vibrant movement of emerging entrepreneurs, undoubtedly elevating the town’s culinary scene and artistic community, officially putting Santa Cruz on the map as one of California most alluring destinations. While its guests appreciate the unbeatable location, stunning views, and locally-inspired amenities, the Dream Inn’s real value that keeps its patrons returning year after year is in the genuine and gracious service. The Dream Inn’s personnel, appropriately known as The Dream Team, exude a refreshingly real, welcoming spirit while approaching their daily operations. Warm and respectful with an open-hearted attitude, the team cultivates memorable, enriching experiences in every interaction, whether with a guest or co-worker. These authentic, uplifting connections formed between team members, visitors, and the surrounding community is the heart and soul of the Dream Inn, Santa Cruz’s most treasured hotel and event venue.

Founded in 1963
Santa Cruz, California, USA
54 employees (1 in marketing)

Traffic Signals

Monthly Visitors
6K
Monthly Google Ads Budget
$139
Traffic Source Mix
Search
39.4%
Direct
44.1%
Referral
6.7%
Social
8.5%
Paid
1.3%

Headcount Trend

Current headcount: ~54

Marketing Team

Marketing Team Size
1 (2% of company)