Responsibilities

• Support marketing and sales initiatives including project positioning, timelines, social media, sales center, and model design/set up, advertising, signage, collateral design, etc.
• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
• Assist in coordination with third party vendors including signage companies, model decorators, digital advertising consultants, creative firms, model maintenance services, etc.
• Coordinate with other departments on the creation and maintenance of marketing materials and community identity
• Update, maintain, and create website presences on a division, community, and home-specific level
• Complete website changes and updates through the company’s content management platform, Content Management System (CMS)
• Assist in gathering estimates and sources for marketing and sales initiatives
• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
• Uses email analytics to re-define current processes and procedures
• Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements

Requirements

• Associate degree or equivalent from two-year college or technical school
• Two to four years related experience and /or training
• Strong communication skills
• Attention to detail and creative thinking
• Ability to work independently and part of a collaborative team
• Highly motivated self-starter
• Ability to manage multiple functions and roles concurrently
• Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
• Proficiency with MS Office and Adobe Suite
• Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision

Preferred

• Coordinate and manage marketing events at sales centers, attend events as necessary
• Assist in training and marketing best practices or new tools/platforms
• Oversee model home and sales center installation and maintenance

Benefits

• Medical, Dental and Vision
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits