Marketing Coordinator at Discovery Senior Living | Bonita Springs, FL

Discovery Senior Living

Marketing Coordinator

Bonita Springs, FL (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end marketing execution for branding, demand, and revenue, coordinating social, website, content, and automation programs while measuring impact and driving optimization.

Social and brand execution: run daily social media, content, and campaigns across channels to build awareness and nurture leads.
Asset coordination and storytelling: gather resident stories, testimonials, and branding assets for websites and social channels.
Performance optimization: analyze results, recommend actions, and control costs to maximize impact.

Job Description

Responsible for managing and executing effective marketing campaigns as set by the Director of Marketing, on time and within budget. This includes: managing and executing: social media campaigns, website updates, community and corporate videos, email blasts, blogs and other projects as assigned.
Work with the Director of Marketing to execute and manage marketing needs which will build branding, drive traffic, convert leads and drive revenue growth.
Reporting: measure and analyze performance and recommend actions to maximize results and minimize costs.
Execute social media strategies including Facebook, LinkedIn, YouTube, and others assigned on a daily basis.
Manage and grow Management company’s corporate presence on social media sites such as LinkedIn and Facebook.
Execute website updates as requested by management, activity calendars, flyers, events, videos, residents stories, employee above and beyond, reviews.
Manage resident story compliance, review and post per guidelines to website, social media, etc.
Review testimonial submissions and post per guidelines to website.
Assist with company branding projects as directed (website, social media).
Assist Marketing Manager with coordination and collection of assets for new acquisitions.

Bachelor’s Degree in Marketing or Advertising.
Minimum of 0-2 years’ experience in Marketing.
Experience with Excel, Microsoft Word, Power Point, Social Media Knowledge, Skills and Abilities:
Language Skills: Above average communication skills.
Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission’s proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities: Excellent writing and presentation skills required. Ability to multi-task.

Discovery Senior Living

Discovery Senior Living is the largest privately held operator in U.S. with a growing portfolio of nearly 35,000 units across 350 communities and nearly 40 states. The company and its 17,000-plus employees is a recognized industry leader for performance, innovation and customized lifestyle experiences. Discovery’s family of companies includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. Led by its award-winning management team, Discovery has been developing, building, marketing, and managing diverse senior-living communities across the United States for three decades. Discovery Senior Living was once again named and certified a Great Place To Work May 2024 – May 2025.

Founded in 1991

Bonita Springs, Florida, USA

1.8K employees (66 in marketing)

www.discoveryseniorliving.com/careers