Responsibilities

• Coordinates and attends promotional events, open houses, study clubs, educational sessions, speaker engagements, and one-on-one meetings to strengthen relationships and promote the practice.
• Handles website content updates, enhancements, and revisions in collaboration with practice leadership, marketing vendors, and other stakeholders to drive referrals, increase patient volumes, and enhance practice brand awareness.
• Creates, enhances, and publishes content on social media platforms to expand the referral network.
• Assists in the execution of initiatives to strengthen relationships with dental practices, increase patient referrals, and expand the organization’s referral network through targeted outreach, tracking referrals, and partnership-building efforts.
• Provides support with front desk responsibilities and assists in daily workflow as needed, including greeting visitors, answering phones, directing inquiries, scheduling appointments, and performing general administrative tasks to ensure smooth office operations.
• Monitors and tracks referrals by maintaining the referral database and tracks expenses.
• Prepares and presents referral data to practice surgeons to support strategic growth and relationship-building efforts.
• Works each day in the field promoting practice services by call planning, customer follow-up, making and attending appointments, generating reports, etc.
• Orders and delivers marketing materials, educational information, patient care items and gifts to referring offices as assigned. Visit offices on a cyclical basis. Keep accurate records of deliveries.
• Prepares reports, documentation, sales call activities, expense and other reporting for the purpose of tracking initiatives, measuring results, and increasing patient referrals.

Requirements

• 3 years of experience in marketing, business development, referral outreach, or related experience, preferably in a healthcare or dental setting.
• Understanding of practice growth strategies and healthcare marketing principles.
• Experience executing marketing campaigns, promotional events, and outreach initiatives to drive business growth is preferred.
• Familiarity with digital marketing, social media platforms, and website content management.
• Knowledge of data analysis and reporting to track referral trends and measure success.
• Excellent relationship-building and communication skills to engage with physicians, healthcare providers, and community partners.
• Strong project management abilities, with the capacity to execute multiple initiatives simultaneously.
• Highly organized, detail-oriented, and capable of working independently in a fast-paced environment.
• Basic proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and marketing-related software (websites and social media platforms).
• Ability to travel locally to meet with providers and attend events as needed.
• Valid driver’s license and reliable transportation.

Preferred

• Experience executing marketing campaigns and outreach in healthcare settings is preferred.
• Proficiency with website content management and social media platforms is a plus.