Marketing Coordinator

Responsibilities

• Manage and optimize paid advertising campaigns across multiple digital platforms to maximize reach and engagement.
• Develop, implement, and monitor digital marketing campaigns, ensuring alignment with overall marketing strategies.
• Conduct comprehensive marketing analytics to evaluate campaign performance and identify areas for improvement.
• Utilize web analytics tools such as Google Analytics to track website traffic, user behavior, and conversion metrics; prepare detailed reports on web analytics performance.
• Oversee social media marketing efforts by creating engaging content, scheduling posts, and analyzing engagement metrics to grow our online presence.
• Apply SEO best practices to improve website visibility and organic search rankings through keyword research and content optimization.
• Collaborate with graphic designers to create visually appealing digital assets for campaigns and social media channels.
• Use HTML skills to update website content as needed and ensure technical accuracy of online materials.
• Stay informed about industry trends in digital marketing, social media strategies, and analytics tools to continually enhance campaign effectiveness.

Requirements

• Proven experience or strong familiarity with marketing analytics, web analytics reporting, and tools such as Google Analytics.
• Experience managing social media platforms and executing social media marketing strategies.
• Knowledge of paid advertising campaign management across platforms like Google Ads or social media ad managers.
• Understanding of digital campaign management including planning, execution, tracking, and optimization.
• Basic proficiency in HTML for website content updates.

Preferred

• Graphic design skills or experience working with visual content creation tools are preferred.
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field is preferred but not mandatory depending on experience.