Marketing Coordinator

Responsibilities

• Conduct regular audits of all brand and restaurant websites to ensure hours, menus, reservation links, contact information, private dining details, photography, and copy are accurate and up to date. Audit Google Business Profiles for accuracy, including hours, categories, links, photos, menus, and other key business information. Ensure restaurant names and business information are consistent across Google, Apple Maps, Yelp, Tripadvisor, and other relevant platforms. Conduct regular Yelp and Tripadvisor audits to identify inaccurate information, outdated imagery, or other content requiring updates. Test SevenRooms reservation links across websites, social media, Google, and other customer-facing channels to ensure links are active and functioning properly. Review the mobile experience across all websites and flag formatting, functionality, or content issues. Set up and maintain enterprise Canva accounts across locations and provide basic training and support to GMs as needed. Audit restaurant menus across digital channels to ensure they accurately match current approved menu PDFs. Audit email signup forms across all websites to ensure they are functioning properly and capturing customer information as intended.
• Social Media: Conduct regular social media audits to ensure account information, links, contact details, and other profile information are accurate and up to date. Monitor Instagram and TikTok for trending sounds, formats, and content opportunities relevant to BOA, Sushi Roku, Katana, and other IDG brands. Identify and organize relevant user-generated content, including screenshots and creator handles, for potential reposting by individual restaurant locations. Research emerging restaurant content trends and formats and present 5–10 relevant content ideas each week.
• Restaurant + Operations Marketing: Maintain an accurate inventory of restaurant uniforms, including updating tracking spreadsheets and organizing uniform storage areas. Develop and maintain a master reference of restaurant hours, happy hours, brunch and lunch offerings, private dining capacities, parking and valet information, and other key guest-facing details. Assist Marketing Manager with planning, production, organization, and coordination of the Holiday Cookbook. Support restaurant-level marketing needs and projects as assigned, helping ensure brand standards and marketing materials are consistently executed across locations.
• Competitive Research + Industry Trends: Conduct ongoing competitive research using Bluenote and other relevant sources to identify trends and opportunities across the restaurant and hospitality industry. Monitor competitors and relevant brands for new restaurant openings, launches, collaborations, events, promotions, partnerships, and creative marketing initiatives. Prepare a weekly Friday recap highlighting the most relevant trends, ideas, and competitive activity for the marketing team.
• Technology + AI: Research emerging marketing technology, AI tools, platforms, and resources that could improve the efficiency and effectiveness of the Marketing department. Assist in auditing recurring marketing tasks and workflows to identify redundancies, opportunities for automation, and areas where AI can improve efficiency. Research and recommend AI tools that can support creative production, reporting, PR and copywriting, content development, and project management. Help establish and maintain approved AI tools, prompts, standard operating procedures, and training resources for the Marketing department. Evaluate tools such as ChatGPT, Claude, Microsoft Copilot, Munch, and other emerging platforms for potential use in marketing campaigns, content creation, reporting, and workflow automation. Assist Marketing Manager in improving visibility and organization of social media content planning and execution at the restaurant level.

Requirements

• 1–2 years of marketing, communications, social media, or related experience preferred; internships and relevant college experience welcome.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Strong interest in hospitality, restaurants, social media, and digital marketing.
• Highly organized, detail-oriented, and comfortable managing multiple priorities.
• Strong written and verbal communication skills.
• Comfortable learning new technology and digital platforms; Canva experience preferred.
• Creative, curious, and proactive, with a willingness to learn and bring new ideas to the team.
• Proficiency with Microsoft Office.
• Willingness to travel to IDG restaurants and support projects in the field as needed.