Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple channels including social media, email, paid advertising, and content marketing.
• Manage and optimize paid advertising campaigns using platforms such as Google Ads, Facebook Advertising, and other paid media tools to maximize ROI.
• Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
• Create compelling content for websites, blogs, social media posts, email newsletters, and promotional materials that resonate with target audiences.
• Oversee website management using content management systems like WordPress; update site content and ensure optimal performance through technical proficiency in HTML, CSS, JavaScript, and Google Tag Manager.
• Analyze web analytics reports using Google Analytics, SEMrush, or similar tools to measure campaign performance and identify opportunities for optimization.
• Collaborate with design teams to produce visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for digital assets.
• Monitor industry trends in digital marketing, SEO, SEM, and social media advertising campaigns to keep strategies current and effective.

Requirements

• Proficiency with SEO tools such as SEMrush or Moz for keyword research and site audits.
• Strong understanding of conversion optimization techniques to improve lead generation and sales funnels.
• Experience with Adobe Photoshop, Adobe Creative Suite (Illustrator, InDesign), and graphic design principles.
• Hands-on experience managing websites via WordPress or similar CMS platforms; familiarity with website management best practices.
• Knowledge of Google Ads (AdWords), Facebook Advertising Manager, Google Analytics, Google Tag Manager, and other digital campaign setup tools.
• Ability to execute social media marketing strategies across platforms like Facebook, LinkedIn, Instagram, Twitter; including social media advertising campaigns.
• Skills in email marketing platforms such as Mailchimp or HubSpot for nurturing leads through targeted campaigns.
• Technical proficiency in HTML, CSS, JavaScript, SQL for website updates and performance tracking.
• Strong copywriting skills combined with a keen eye for detail to craft engaging content that drives engagement.
• Experience in paid search marketing (PPC), performance marketing campaigns, and web analytics reporting to inform strategic decisions.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Benefits

• Flexible schedule