Marketing Coordinator

Responsibilities

• Email Marketing and Campaign Optimization: Execute & Design: Lead end-to-end email marketing campaigns, including newsletters, promotional offers, and automated flows.
• Audience Management: Segment and update email lists for precise targeting and maintain healthy database hygiene.
• Performance Tracking: Continuously improve key metrics such as open rates, click-through rates, and conversions through A/B testing and strategic adjustments.
• Reporting: Generate comprehensive performance reports to drive data-backed campaign improvements.
• Graphic Design: Asset Creation: Design content for various digital platforms, including email campaigns, websites, landing pages, social media and online banners.
• Web Experience: Contribute to the design updates across our website
• Brand Integrity: Ensure all digital assets adhere to established brand guidelines and maintain a consistent visual identity.
• Secondary Duties & Responsibilities: Content creation: Contribute drafting engaging blogs/articles that align with our email and SEO strategies.
• Social Media Support: Assist in the development and scheduling of social media content.
• Team Agility: Act as a flexible creative partner, pivoting to support high-priority marketing initiatives and experimental projects as they arise.

Requirements

• Bachelors degree required
• Previous experience in email marketing is required.
• 4+ years in the marketing field
• Email Proficiency: Expert knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo, ActiveCampaign) or Constant Contact
• Technical Proficiency: Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Coding: Knowledge of HTML/CSS for email and web design is a plus.
• Experience with Google Workspace (Google Drive, Docs, Pages, Slides, etc.)
• Portfolio Required: Must showcase a range of web design, email campaigns, and creative projects.
• Communication: Excellent communication, time management, organizational skills, great attention to detail and problem-solving skills.
• Must be a self-starter with a positive attitude

Benefits

• 100% free tuition for all employees’ eligible children *
• 50% discount for Summer Education for employees’ eligible children
• Free Summer Day Camp for employees’ eligible children while working over the summer.
• Free early care & after-care for employees’ eligible children while working
• Yearly bonuses
• 401K with partial employer match after a year of employment
• Health, Dental, and Vision insurance
• Supplemental Insurance plans available
• Pet Insurance options
• Short-term & Long-term Disability options