Marketing Coordinator

Responsibilities

• Social Media and Content Creation
• Plan, create, and publish content for company social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Capture employee photos, service-related content, and behind-the-scenes footage.
• Produce and edit short videos that showcase company services, employees, and culture.
• Write captions, blog posts, promotional copy, and other customer-facing content.
• Monitor comments and messages, respond appropriately, and escalate customer concerns.
• Maintain consistent branding, messaging, and tone across marketing materials.
• Email Marketing and Customer Campaigns
• Write promotional emails and automated follow-up campaigns for customers and prospects.
• Coordinate campaigns for unsold estimates, completed jobs, canceled appointments, membership enrollment, and seasonal maintenance.

Requirements

• Experience in marketing, communications, content creation, or a closely related role.
• Strong writing, editing, and proofreading skills.
• Experience creating social media content, including short videos.
• Ability to design professional graphics using Canva or a comparable design tool.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Comfort reviewing marketing data and explaining results clearly.
• Attention to detail when managing customer lists, campaign settings, and communications.
• Professional judgment when handling customer feedback and confidential company information.
• Ability to work independently, take initiative, and collaborate with leadership and department managers.
• Willingness to learn new software and adapt to changing business priorities.

Preferred

• Experience with ServiceTitan or ServiceTitan Marketing Pro.
• Experience with Google Analytics, Google Business Profile, Yelp for Business, and Meta Business Suite.
• Familiarity with WordPress, email automation, audience segmentation, and campaign attribution.
• Photography and video editing experience.
• Experience in HVAC, plumbing, electrical, home services, or another service-based business.
• A degree in marketing, communications, business, or a related field, or equivalent practical experience.

Benefits

• Competitive pay
• Medical, dental, and vision insurance
• Life insurance
• Paid time off
• 401(k) with company match
• Ongoing paid technical and professional training
• Career advancement opportunities
• Supportive team environment
• Family-oriented culture with company events
• We want good people to build careers here. We invest in training, recognize great work, celebrate wins, and give our team opportunities to grow as the company grows.