Responsibilities

• Manage, schedule, and execute daily marketing email campaigns in alignment with the Master Marketing Calendar.
• Coordinate campaign workflows, timelines, approvals, and deliverables to ensure projects are completed on time and within scope.
• Maintain and oversee marketing calendars, tracking key deadlines, launches, promotions, and campaign milestones.
• Monitor campaign execution and performance metrics; compile reports and provide updates and insights to the marketing team.
• Assist with the planning, coordination, and execution of company events, trade shows, sponsorships, and promotional activities.
• Support the marketing department with administrative functions, including calendar management, report maintenance, invoice processing, and monitoring shared email inboxes.
• Maintain inventory of marketing collateral, promotional items, trade show materials, and branded merchandise.
• Coordinate prize fulfillment activities, including winner selection, prize distribution, ordering gift cards/certificates, and winner notifications and prizes.
• Identify opportunities to improve marketing processes, streamline workflows, and enhance operational efficiency.
• Assist with data entry, list management, and quality assurance for marketing databases and campaign assets.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field preferred
• Knowledge and experience in the travel industry/travel agency segment a definite asset
• 2+ years of experience in marketing coordination, campaign operations, or digital marketing support
• Working knowledge of marketing performance metrics and KPI reporting across email, social media, and website channels
• Experience tracking and analyzing campaign performance including open rates, click-through rates (CTR), conversions, engagement, traffic, and lead generation metrics.
• Familiarity with email marketing platforms such as ActiveCampaign, ConstantContact Mailchimp, or similar
• Understanding of social media analytics tools including Meta Business Suite, LinkedIn Analytics, Hootsuite, or similar platforms
• Experience using website analytics tools such as Google Analytics (GA4), Google Search Console, or CMS reporting dashboards.
• Strong organizational and project coordination skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Proficiency in Microsoft Office Suite, especially Excel for reporting and data analysis

Preferred

• Knowledge of CRM systems and marketing automation workflows is a plus.