Marketing Coordinator - Bristol at The Cole Family of Harley-Davidson Dealerships | Bristol, VA

The Cole Family of Harley-Davidson Dealerships

Marketing Coordinator - Bristol

Bristol, VA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive dealership marketing through plan development and events.

Own the development and implementation of the dealership’s marketing plan and community events.
Must-have: Excellent communication skills.
Standout: Harley-Davidson product marketing knowledge or quick learning of new products.

Job Description

Responsibilities

Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan.
Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.
Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides, and charity events; also organize HOG chapter activities.
Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
Attend training sessions to keep current with marketing techniques.

Requirements

Ability to get along with a broad customer base.
Excellent communication Skills.
Prefer experience and/or training in promotional activities.
Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

Benefits

401K
Paid Vacation & Holidays
Medical, Dental, Vision, Life, Cancer, Accidental, and Disability Insurance
Health Flexible Spending Account
Company Discounts
Zay Zoon Earned Wage Access
Opportunities for growth and professional development

The Cole Family of Harley-Davidson Dealerships

We love the open road at the Cole Family of Harley-Davidson® Dealerships, and we are excited to help you experience the fun and adventure that a quality Harley-Davidson® motorcycle can bring into your life! We are proud to serve the Mid-Atlantic region, offering the best in new and pre-owned motorcycles. Our friendly and knowledgeable sales, financing, service, and parts departments are ready to offer outstanding service at every point, from assisting while you're making your choice to ongoing maintenance and customization. At the Cole Family of Harley-Davidson® Dealerships, we value the opportunity to create a long-term relationship with our customers, and we do that by making sure to exceed your expectations

Founded in 1998

Bluefield, West Virginia, USA

12 employees (1 in marketing)

colehd.talentnest.com/en