Marketing Coordinator

Responsibilities

• Execute marketing plans, campaigns, promotions, events, and ongoing initiatives across assigned client brands.
• Manage organic social media for assigned brands, including developing monthly content calendars, writing captions, scheduling and publishing posts, managing Stories, and coordinating Reels.
• Capture iPhone photo and video content on-site to support social media, campaigns, promotions, events, and other marketing needs.
• Maintain each brand's established voice and identify relevant social trends and opportunities for organic growth.
• Monitor comments and DMs, engage with followers and relevant local accounts, and support social collaborations.
• Promote restaurant programming, events, menus, specials, new products, and other marketing priorities across appropriate channels.
• Monitor organic social performance and assist with reporting and recommendations.
• Develop and execute email marketing campaigns, including identifying topics, writing copy, building campaigns, coordinating graphics with Creative, scheduling sends, and segmenting audiences when appropriate.
• Monitor Google and Yelp reviews, coordinate responses, escalate serious guest concerns, and identify recurring feedback or operational trends.
• Maintain accurate Google Business Profile and Yelp information, including hours, menus, photography, and other relevant business information.

Requirements

• Working knowledge of social media, email marketing, website content management, reputation management, and local marketing.
• Strong copywriting, written, and verbal communication skills with the ability to adapt to different brand voices.
• Comfortable capturing quality photo and video content using a mobile device.
• Must have reliable transportation and be willing to travel to client locations throughout the Sacramento area.
• Must be able to work a flexible schedule, including evenings, occasional holidays, and weekends as needed for client events and content capture.

Preferred

• 2 to 4 years of experience in marketing, digital marketing, communications, or a related field preferred. Experience supporting multiple brands, clients, or locations is a plus.
• Basic short-form video editing experience using CapCut or similar software is a plus.
• Experience using Canva for basic marketing needs is a plus.
• Familiarity with email marketing platforms such as Mailchimp, Toast, or similar platforms is a plus.
• Familiarity with website/CMS platforms such as WordPress, Squarespace, or similar platforms is a plus.
• Knowledge of Meta Business Suite and social media scheduling platforms is a plus.
• Familiarity with Google Business Profile and Yelp is a plus.
• Familiarity with project management platforms such as ClickUp, Asana, Monday.com, and/or Trello is a plus.
• Experience with hospitality, restaurant, nightlife, or lifestyle brands is a plus.

Benefits

• Subsidized Health Benefits
• Paid Sick Leave and Vacation
• Generous PTO Plan
• Paid Holidays
• 4 Paid Mental Health Days per year
• IRA Retirement Plan
• Paid Professional Development Opportunities
• Opportunity for career growth + development