Responsibilities

• Maintains and tracks budget, tracks volume, and additional data for return on investment reporting to ensure business goals are met.
• Serves as a brand ambassador, upholding the values of the organization and maintaining consistency of the brand internally and externally.
• Other duties as assigned.
• Serves as social media liaison, meeting quantifiable goals and objectives, and helps oversee websites related to the area of focus for timely and consistent updates.
• Supports the development of direct-to-consumer marketing initiatives to drive volumes and enhance marketing efforts of physicians to drive referrals and grow market share.
• Contributes to the development of annual marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
• Implements day-to-day marketing efforts for assigned service lines, including digital content and collateral creation, event execution, and project management.
• Establishes physician relationships to enhance consumer marketing efforts through lectures and events, collaborating with the physician relations marketing team on direct marketing strategies.
• Works effectively and collaboratively with the creative team, providing clear objectives, goals, feedback, and reasonable deadlines.

Requirements

• Introductory organizational and administrative skills with the ability to multi-task in a fast-paced work environment. [Required]
• Foundational knowledge and skills to implement integrated marketing programs, including marketing planning; creative concepting and execution; corporate communications; traditional, digital, and social media; project management, event planning and execution; research analysis; and physician relations. [Required]
• Strong collaborator; ability to build meaningful relationships among the marketing team, leaders, staff, physicians, and/or community partners. [Required]
• Effective oral and written communication skills, including the ability to write a wide variety of communications in the appropriate contexts of tone, length, audience, and intended use. [Required]
• Critical thinker with the ability to make educated recommendations for results; ability to work independently and with a team. [Required]
• Basic experience in emerging digital media and technologies and working knowledge and engagement in social media platforms. [Required]
• Demonstrates the ability to work well with others using tact and diplomacy. [Required]
• A focus on continuous improvement in the areas of project management, organization, and professional development. [Required]
• Strong knowledge of Microsoft Suite software, specifically Word, Excel, and PowerPoint, and a working knowledge of desktop publishing software. [Required]
• Knowledge of website content management and social media marketing. [Required]

Preferred

• 1+ health care, marketing, or public relations [Preferred]
• 1+ internship [Preferred]

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits