Marketing Content Strategist

Birmingham, AL (Unknown)

$89K/yr – $117K/yrMid LevelFull time

Posted 1 day ago

Job Summary

Own and drive cross-channel marketing programs that support multiple business units, develop targeted content and channel strategies, ensure compliant communications, and partner with analytics and stakeholders to optimize performance.

Own channel and content strategies across Traditional, Digital, Email, Print, and Regions.com
Lead content development, personalization, and regulatory-compliant communications

Job Description

Responsibilities

Manages Marketing Programs to support Business Units and/or products across multiple channels
Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and Regions.com
Manages localized customer notifications, such as required communication related to branch closures or notifications
Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
Develops new content and optimizes existing content
Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
Serves as partner to Marketing Strategists, Analytics and Campaign Operations

Requirements

Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing
Or High School Diploma or GED and nine (9) years of direct experience in Marketing
Five (5) years of experience in Digital or retail marketing
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Project management skills
Strong decision-making skills

Preferred

Five (5) years of experience in Digital or retail marketing

Benefits

Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

Salaries

Posted range

$89K/yr – $117K/yr

Taken straight from the job posting.

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