Responsibilities

• Lead content strategy for health and fitness-focused RFPs, developing compelling concepts and recommendations that align client objectives with audience insights, platforms, formats, and distribution strategies.
• Partner closely with the HearstMade Health & Fitness Director, marketing, sales, account management, editors, and other cross-functional teams to bring integrated branded content campaigns to life.
• Serve as the strategic and editorial lead for health and fitness content from ideation through execution, managing multiple projects and timelines simultaneously.
• Assign, brief, and manage freelance writers and creators, providing thoughtful editing, feedback, and guidance throughout the creative process.
• Write, edit, package, and publish high-quality branded health and wellness content—including explainers, product roundups, athlete and patient profiles, and other editorial formats—that meets Hearst's editorial standards and client objectives.
• Support campaign execution by ensuring consistency across writing, editing, packaging, review cycles, and final deliverables.
• Navigate stakeholder feedback while balancing editorial integrity, audience engagement, and client expectations to successfully deliver complex branded content initiatives.
• This is a hybrid role based in New York City, requiring 4 days per week in the office.

Requirements

• 4+ years of experience in editorial, content strategy, branded content, digital publishing, or a related field, with a strong background in health, wellness, and/or fitness content.
• Demonstrated ability to develop creative, insight-driven content strategies that translate business objectives into compelling storytelling.
• Exceptional writing, editing, and content packaging skills with a strong editorial instinct and attention to detail.
• Deep understanding of digital content formats and social platforms, with strong knowledge of Instagram, TikTok, and evolving audience behaviors.
• Experience managing freelance writers and creators, including briefing, editing, and overseeing revisions.
• Strong communication and presentation skills with the ability to clearly articulate strategic recommendations and build alignment across cross-functional teams.
• This is a hybrid role based in New York City, requiring 4 days per week in the office.
• Experience supporting branded content campaigns, RFP responses, client-facing initiatives, or custom content programs is preferred.

Preferred

• Experience supporting branded content campaigns, RFP responses, client-facing initiatives, or custom content programs is preferred.
• Familiarity with publishing CMS platforms, SEO and AEO best practices, ecommerce content, and production workflows is a plus.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.