Responsibilities

• Email Marketing & Communications: United Way + 211 Metro Chicago
• Serve as the primary content lead for email marketing and constituent communications across United Way and 211 Metro Chicago.
• Create content and work with Sr. Manager, Art Director to build and deploy all mass communications in Marketing Cloud email marketing tool. Emails include, but are not limited to monthly newsletter(s), 211 newsletters, corporate newsletters, and campaign leaders.
• Create, edit, build, and deploy all content for Marketing Cloud journeys.
• Work with event project leads and Sr. Manager, Art Director to create, edit, build, and deploy email communications to support events and programming, e.g., invites, reminders, thank you, etc.
• Collaborate with Marketing Activation Manager and Sr. Director, Art Manager to create, edit, build and deploy direct mail emails.
• Social Media Content & Engagement: United Way + 211 Metro Chicago
• Develop and manage content across all United Way and 211 Metro Chicago social media channels.
• Execute social media tactics to achieve approved goals.
• Develop and post all social content through Sprout Social.

Requirements

• Bachelor’s degree (B.A) in Digital Marketing or related field of study and/or three or more years in a digital marketing or related digital content role
• Experience and a proven track record of creating and executing successful email marketing campaigns through an email marketing tool such as Salesforce Marketing Cloud
• Strong understanding of WordPress or a similar CMS
• Demonstrated skills designing and developing engaging social media posts and short form digital videos
• Proven understanding in current website content accessibility guidelines and SEO best practices
• Ability to work well in a collaborative, multi-disciplinary team
• Excellent verbal, presentation, and written communication skills
• Strong analytical and project management skills
• Detail oriented with focus on delivering results through creative content solutions
• Proactive, self-starter, problem solver and organized

Benefits

• Medical, Dental and Vision
• Life and AD&D Insurance
• Disability Leave
• Paid Parental Leave
• Paid Family Leave
• Employee Assistance Program
• 401k Plan
• Paid Time Off including: Personal Time, Sick Time & Paid Holidays