Responsibilities

• Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more
• Drive content strategy and maximize the value and reach of our content assets by building multi-channel libraries that are SEO/GEO-optimized for discovery and engagement
• Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns
• Collaborate closely with product marketing, customer marketing, and field marketing to map, optimize, and execute content across the buyer journey
• Be a steward of best practices in messaging, grammar, writing, and style
• Measure and report on content performance; optimize based on results
• Contribute to standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team
• Stay on top of content marketing trends and bring new ideas for us to explore and test

Requirements

• 5+ years of content marketing and/or product marketing experience in B2B tech/enterprise software space
• Demonstrated success leading, supporting, and executing integrated content strategy across the customer journey
• Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex messaging into simple, digestible content
• Experience in applying SEO best practices, along with an active curiosity to explore and master emerging GEO strategies
• A thinker and a doer mindset — excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
• Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
• Collaborative team player with great interpersonal skills and the ability to lead and influence projects cross-functionally
• Proven ability to build relationships with other teams and across all levels
• Self-motivated, innovative, collaborative, creative, and analytical
• Fast learner, detail-oriented, and must enjoy fast-paced work environments

Preferred

• Familiarity with the life sciences industry
• Experience working with remote and global teams
• Success bringing innovative B2B offerings to market

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program