Responsibilities

• Own and execute the content marketing strategy across all channels.
• Create and oversee blogs, case studies, white papers, thought leadership, customer stories, website content, email campaigns, social content, and sales enablement materials.
• Partner with leadership, sales, product, partnerships, and customer-facing teams.
• Develop executive thought leadership and customer success stories.
• Build and manage content calendars, campaigns, and editorial processes.
• Measure and optimize content performance using engagement, traffic, conversion, and pipeline metrics.
• Leverage AI responsibly to improve efficiency while maintaining authentic, high-quality storytelling.
• Translate complex healthcare topics into clear, meaningful, human-centered content.
• Balance content marketing strategy with hands-on execution.

Requirements

• 5–10+ years of content marketing experience.
• Strong B2B marketing background.
• Exceptional writing, storytelling, and content strategy skills.
• Experience owning content from strategy through execution.
• Background in healthcare, digital health, behavioral health, mental health, government, nonprofit, or mission-driven organizations.
• Experience creating content that drives measurable business outcomes.
• Comfortable working in a fast-paced startup environment.

Preferred

• Experience in mental health or behavioral health.
• Experience marketing to healthcare organizations, employers, government agencies, or community organizations.
• Experience with Webflow.
• Experience with SEO, content analytics, and demand generation.
• Portfolio of articles, thought leadership, campaigns, and writing samples.

Benefits

• Benefits package
• 401(k)