Responsibilities

• Thought Leadership & Webinar Program
• Own and continuously evolve TP’s thought leadership webinar program using Goldcast.
• Partner with the ABM/Integrated Marketing managers to develop an editorial calendar aligned to priority verticals, lines of business, buyer personas, and buying stages.
• Identify high-value topics that address the business challenges, market trends, and strategic priorities of TP’s target buyers.
• Partner with executives, subject-matter experts, customers, analysts, and industry influencers to develop differentiated content.
• Manage the end-to-end webinar process, including topic development, speaker preparation, content creation, execution, follow-up, and performance analysis.
• Create webinar briefs, speaker guides, moderator questions, talking points, promotional copy, and follow-up content.
• Work with the ABM team to maximize registration, attendance, engagement, on-demand consumption, and post-event conversion.
• Content Repurposing & GenAI Content Engine
• Turn webinars, executive conversations, research, interviews, customer stories, presentations, and other long-form content into high-value content formats.

Requirements

• 5+ years of B2B content marketing experience, preferably in technology, professional services, BPO, consulting, or another complex B2B environment.
• Demonstrated experience developing and managing webinar and thought leadership programs.
• Strong editorial and storytelling skills with the ability to turn complex ideas into clear, compelling executive-level content.
• Experience creating content for middle- and bottom-of-funnel audiences and enterprise buying committees.
• Experience developing email nurture content and supporting demand generation or ABM programs.
• Strong understanding of B2B buyer journeys, content marketing, and integrated campaign strategy.
• Hands-on experience with webinar platforms; Goldcast experience strongly preferred.
• Experience using Generative AI tools for content creation and repurposing, with a strong understanding of where human editorial judgment remains essential.
• Strong project management skills and the ability to manage multiple programs and stakeholders simultaneously.
• Ability to work effectively with executives and senior subject-matter experts.

Preferred

• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurship
• AI Proficiency
• Data Literacy

Benefits

• TP offers benefits to you and your family. Eligible team members can take advantage of our comprehensive health benefits, which may include medical, vision, and dental.
• We invest in and prioritize the mental health and well-being of our team members by providing resources, including Employment Assistance Programs, space in the form of health and personal time off (HPT), and leave programs as eligible.
• We offer benefits and tools to help our team members and their families for their financial future. This includes offering competitive 401(K) plans, life insurance, supplemental medical coverage, critical care insurance, pet insurance, FSA plans, and retailer discounts.