Responsibilities

• Develop and execute short-form content strategies aligned with brand goals across various social media platforms such as TikTok, Instagram Reels, Twitter, and Facebook.
• Utilize social listening tools to monitor trends, audience sentiment, and competitor activity to inform content planning.
• Collaborate with cross-functional teams including marketing, design, and PR to produce cohesive campaigns that support overall marketing objectives.
• Analyze social media metrics using Google Analytics and platform-specific insights to measure campaign performance and optimize future content strategies.
• Incorporate SEO best practices into content creation to enhance discoverability and engagement.
• Stay updated on the latest social media trends, platform updates, and digital marketing innovations to keep strategies fresh and effective.

Requirements

• Looking for people who've grown other coaches' or creators' accounts and can show before-and-after numbers.
• Strong understanding of short-form content strategy (TikTok/Instagram Reels).
• Comfortable working with analytics tools and translating data into strategy.
• Strong understanding of social media platforms’ algorithms, analytics tools, and advertising options including Facebook Advertising.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics or Web analytics platforms.
• Excellent writing skills with an eye for proofreading and crafting engaging captions or scripts that align with brand voice.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Familiarity with social listening tools for monitoring trends and audience engagement insights.
• Experience in branding, relationship management, public relations, and digital marketing performance monitoring is a plus.
• A passion for social media content marketing combined with a creative mindset eager to experiment with new formats and ideas.

Benefits

• Flexible schedule