Marketing Content Specialist-Part time

Responsibilities

• Creation of digital content including video creation and editing.
• Optimization of new and existing digital content.
• Editing and ensuring adherence to a style guide, such as AP style, for consistency in digital content.
• Creation of editorial calendar for short- and long-term planning to ensure deadlines and publications.
• Publishing and promoting content.
• Monitoring and analyzing content, including data analytics.
• Preparation of content marketing plans.
• Assists in the coordination and production of newsletters, brochures, calendars for special events.
• Assists in the writing of news releases.
• Assists in the coordination of outside printing projects, such as brochures and schedules.

Requirements

• A bachelor's degree from a recognized college or university in marketing, English, communications or a related field, plus three years of digital marketing experience or equivalent demonstrated experience.
• Must have a valid Connecticut driver’s license.
• It is preferred that the candidate has their own equipment.
• Knowledge of and experience with graphic design software, such as Canva, Adobe Illustrator, Adobe Photoshop and GIMP, and digital marketing software, such as Mailchimp.
• Strong knowledge and experience with online content strategy creation, with a focus on videography.
• Experience in video creation and editing.
• General understanding of data analytics.
• Excellent communication skills, verbal, written, reading and editing skills.
• Good problem-solving, time management and strategic planning skills.