Marketing Content Specialist, Consultant - B2B

Oakland, CA (Hybrid)

$126K/yr – $189K/yrMid LevelFull time

Posted 4 hrs ago

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Job Description

Responsibilities

The Marketing Content Specialist, Consultant - B2B will work closely with the Commercial Marketing Strategy team, Creative Studio colleagues, Designers, Product Managers, Sales and Account Management, and subject matter experts to articulate the value of organizational capabilities and health plan benefits to B2B audiences (brokers, consultants, employer groups), through a variety of channels including websites, direct mail, email, text feeds, and newsletters.
This position will have primary focus on our Small Business and Middle Markets segments within Commercial lines of business.
The Marketing Content Specialist, Consultant - B2B will report to the Sr. Manager, Creative Studio.

Requirements

expertise in content development

Blue Shield of California

Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. The health plan is a tax paying, nonprofit, independent member of the Blue Shield Association with nearly 6 million members, over 7,500 employees and more than $25 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $60 million to Blue Shield of California Foundation in the last three years to have an impact on California communities. For more news about Blue Shield of California, please visit news.blueshieldca.com.

Founded in 1939

Oakland, California, USA

7.9K employees (335 in marketing)

www.blueshieldca.com